How popular isGoogle Family Link in search?

In August 2026, there were an estimated 5.8K branded searches for Google Family Link in New Zealand which is up 19.8% over the last 11 months. Google Family Link holds 61.4% estimated Share of Search among New Zealand family location apps and is ranked 1st of 4 competitors for search popularity.

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Which family location apps compete with Google Family Link?

Google Family Link against family location apps in New Zealand, by month

Month	Google Family Link	Life360	Find My	Bark
Oct 2025	65.3%	26.3%	6.3%	2.2%
Nov 2025	63.4%	28.8%	6%	1.9%
Dec 2025	69.2%	24.9%	4.7%	1.2%
Jan 2026	71.4%	23.3%	4.6%	0.72%
Feb 2026	73.4%	20.8%	4.6%	1.2%
Mar 2026	65.1%	26.9%	6.7%	1.3%
Apr 2026	68.8%	23.8%	6.2%	1.2%
May 2026	62%	29.1%	7.6%	1.2%
Jun 2026	61.5%	27.1%	10.4%	0.98%
Jul 2026	58.8%	27.8%	12.6%	0.81%
Aug 2026	61.4%	24.8%	12.7%	1.1%
Sep 2026	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Family Link Google	61.4%	5.8K	-1.4%	+2.7 points
2, held 2nd	Life360	24.8%	2.3K	-15.9%	-3 points
3, held 3rd	Find My Apple	12.7%	1.2K	-4.8%	+0.1 points
4, held 4th	Bark	1.1%	100	+25%	+0.3 points

1.Google Family Link
61.4%
held 1st · 5.8K estimated branded searches · -1.4% vs prior month · +2.7 points
2.Life360
24.8%
held 2nd · 2.3K estimated branded searches · -15.9% vs prior month · -3 points
3.Find My
12.7%
held 3rd · 1.2K estimated branded searches · -4.8% vs prior month · +0.1 points
4.Bark
1.1%
held 4th · 100 estimated branded searches · +25% vs prior month · +0.3 points

Compare search popularity between Google Family Link and its closest rivals

How has branded search demand for Google Family Link changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Family Link in New Zealand rose from 4.8K to 5.8K.
Across the 11 months ending August 2026, Google Family Link’s estimated Share of Search among family location apps in New Zealand decreased from 65.3% to 61.4%.
Across the 11 months ending August 2026, Google Family Link’s estimated Share of Search among family location apps in New Zealand peaked at 73.4% in February 2026 and was lowest at 58.8% in July 2026.

How did search popularity change for New Zealand family location apps in August 2026?

4 changes

In August 2026, Google Family Link gained estimated Share of Search among family location apps in New Zealand, from 58.8% to 61.4%.
In August 2026, Life360 lost estimated Share of Search among family location apps in New Zealand, from 27.8% to 24.8%.
Find My’s estimated Share of Search among family location apps in New Zealand has gained ground for 3 months in a row, from 7.6% to 12.7% in August 2026.
Estimated monthly branded searches for Bark in New Zealand fell 37.5% over 11 measured months, from 160 to 100 in August 2026.

How is Google Family Link measured?

Brandwave collects information about searches that people make online using Google Family Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms