How popular isGoogle Nest Wifi in search?

In August 2026, there were an estimated 320 branded searches for Google Nest Wifi in New Zealand which is down 5.9% over the last 11 months. Google Nest Wifi holds 1.1% estimated Share of Search among New Zealand Wi-Fi router brands and is ranked 5th of 6 competitors for search popularity.

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Which Wi-Fi router brands compete with Google Nest Wifi?

Google Nest Wifi against Wi-Fi router brands in New Zealand, by month

Month	ASUS	TP-Link	eero	NETGEAR	Google Nest Wifi	Linksys
Oct 2025	40.3%	34.7%	10.2%	12.8%	1.3%	0.64%
Nov 2025	42.8%	34.2%	9.7%	11.5%	1.2%	0.68%
Dec 2025	39.4%	37.1%	10%	11.1%	1.7%	0.71%
Jan 2026	39.8%	36.3%	10.8%	11.1%	1.4%	0.7%
Feb 2026	39.9%	37.6%	10.1%	10.2%	1.4%	0.68%
Mar 2026	42.1%	36.6%	9.8%	9.7%	1.1%	0.64%
Apr 2026	36.6%	39.4%	10.9%	11.1%	1.3%	0.68%
May 2026	38.5%	38.7%	10.9%	10%	1.2%	0.66%
Jun 2026	36.8%	40.8%	12.3%	8.4%	1.2%	0.63%
Jul 2026	37.5%	38.6%	13.2%	9.1%	1.1%	0.46%
Aug 2026	40.1%	38%	11.3%	8.8%	1.1%	0.71%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	ASUS	40.1%	11.8K	+2.7%	+2.6 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	TP-Link	38%	11.2K	-5.5%	-0.6 pointsmoved from 1st to 2nd
3, held 3rd	eero Amazon	11.3%	3.3K	-18%	-1.9 points
4, held 4th	NETGEAR	8.8%	2.6K	-7.1%	-0.3 points
5, held 5th	Google Nest Wifi Google	1.1%	320	-5.9%	0 points
6, held 6th	Linksys	0.71%	210	+50%	+0.3 points

1.ASUS
40.1%
moved from 2nd to 1st · 11.8K estimated branded searches · +2.7% vs prior month · +2.6 points
2.TP-Link
38%
moved from 1st to 2nd · 11.2K estimated branded searches · -5.5% vs prior month · -0.6 points
3.eero
11.3%
held 3rd · 3.3K estimated branded searches · -18% vs prior month · -1.9 points
4.NETGEAR
8.8%
held 4th · 2.6K estimated branded searches · -7.1% vs prior month · -0.3 points
5.Google Nest Wifi
1.1%
held 5th · 320 estimated branded searches · -5.9% vs prior month · 0 points
6.Linksys
0.71%
held 6th · 210 estimated branded searches · +50% vs prior month · +0.3 points

Compare search popularity between Google Nest Wifi and its closest rivals

How has branded search demand for Google Nest Wifi changed in New Zealand over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Nest Wifi in New Zealand fell from 340 to 320.
Across the 11 months ending August 2026, Google Nest Wifi’s estimated Share of Search among Wi-Fi router brands in New Zealand held steady, from 1.3% to 1.1%.

How did search popularity change for New Zealand Wi-Fi router brands in August 2026?

5 changes

In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%.
In August 2026, eero lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 13.2% to 11.3%.
In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%.
Estimated monthly branded searches for Linksys in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026.

How is Google Nest Wifi measured?

Brandwave collects information about searches that people make online using Google Nest Wifi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms