How popular isGoogle Authenticator in search?

In August 2026, there were an estimated 6.5K branded searches for Google Authenticator in New Zealand which is up 31.5% over the last 11 months. Google Authenticator holds 57.3% estimated Share of Search among New Zealand authenticator apps and is ranked 1st of 4 competitors for search popularity.

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Which authenticator apps compete with Google Authenticator?

Google Authenticator against authenticator apps in New Zealand, by month

Month	Google Authenticator	Microsoft Authenticator	Authy	Cisco Duo
Oct 2025	45.7%	47.3%	5.4%	1.7%
Nov 2025	45.2%	47.6%	5.3%	1.9%
Dec 2025	46.4%	44.7%	5.9%	3%
Jan 2026	48.3%	44.6%	4.8%	2.3%
Feb 2026	50%	43.5%	4.2%	2.2%
Mar 2026	49.9%	43.5%	4.2%	2.4%
Apr 2026	48.2%	45.4%	4.5%	2%
May 2026	56.2%	37.5%	4.8%	1.5%
Jun 2026	64.2%	30.6%	3.7%	1.4%
Jul 2026	59.6%	34.7%	3.7%	2%
Aug 2026	57.3%	37.4%	3.8%	1.6%
Sep 2026	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Authenticator Google	57.3%	6.5K	-10.6%	-2.4 points
2, held 2nd	Microsoft Authenticator Microsoft	37.4%	4.3K	+0.24%	+2.7 points
3, held 3rd	Authy	3.8%	430	-4.4%	+0.1 points
4, held 4th	Cisco Duo Cisco	1.6%	180	-25%	-0.4 points

1.Google Authenticator
57.3%
held 1st · 6.5K estimated branded searches · -10.6% vs prior month · -2.4 points
2.Microsoft Authenticator
37.4%
held 2nd · 4.3K estimated branded searches · +0.24% vs prior month · +2.7 points
3.Authy
3.8%
held 3rd · 430 estimated branded searches · -4.4% vs prior month · +0.1 points
4.Cisco Duo
1.6%
held 4th · 180 estimated branded searches · -25% vs prior month · -0.4 points

Compare search popularity between Google Authenticator and its closest rivals

How has branded search demand for Google Authenticator changed in New Zealand over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Authenticator in New Zealand rose from 5K to 6.5K.
Across the 11 months ending August 2026, Google Authenticator’s estimated Share of Search among authenticator apps in New Zealand increased from 45.7% to 57.3%.
Across the 11 months ending August 2026, Google Authenticator’s estimated Share of Search among authenticator apps in New Zealand peaked at 64.2% in June 2026 and was lowest at 45.2% in November 2025.
Across the 11 months ending August 2026, Google Authenticator rose from 2nd to 1st among authenticator apps in New Zealand.

How did search popularity change for New Zealand authenticator apps in August 2026?

3 changes

In August 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps in New Zealand, from 34.7% to 37.4%.
In August 2026, Google Authenticator lost estimated Share of Search among authenticator apps in New Zealand, from 59.6% to 57.3%.
Estimated monthly branded searches for Authy in New Zealand fell 25.9% over 11 measured months, from 580 to 430 in August 2026.

How is Google Authenticator measured?

Brandwave collects information about searches that people make online using Google Authenticator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms