Brandwave

2FAS vs Google Authenticator:Which is more popular?

In September 2026, Google Authenticator had more branded searches than 2FAS among authenticator apps in New Zealand. Google Authenticator had about 4,580 branded searches, while 2FAS had 70. Google Authenticator made up 51.3% of all authenticator app searches we track, and 2FAS accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about authenticator apps, 2FAS and Google Authenticator each appeared in four of the five answers. 2FAS was mentioned before Google Authenticator in three out of five answers.

Among authenticator apps in New Zealand in September 2026

Who do people search for more?

Google Authenticator, about 65 searches for every 1 for 2FAS

Google Authenticator 4.6K searches2FAS 70 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

2FAS in 4 of 5Google Authenticator in 4 of 5

Who does AI recommend more?

2FAS, named ahead of Google Authenticator in 3 of 5 answers

2FAS first in 3Google Authenticator first in 2

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Top authenticator apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 2FAS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Authenticator was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. 2FAS was listed before Google Authenticator in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Authenticator1st
  2. 2FAS2nd
  3. Google Authenticator3rd
  4. Aegis Authenticator4th
  5. Ente Auth5th
  6. Authy6th
  7. Cisco Duo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Authenticator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Authenticator4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 2FAS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aegis Authenticator3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ente Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about authenticator apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is 2FAS or Google Authenticator more popular in search?

This chart shows how often people search Google for 2FAS and Google Authenticator by name. Each line represents a brand's share of searches for all seven authenticator apps we track, month by month, from searches in New Zealand.

2FAS and Google Authenticator among authenticator apps in New Zealand, by month

Share of searches by month for Google Authenticator, 2FAS. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AuthenticatorMicrosoft AuthenticatorAuthyCisco DuoEnte Auth2FASAegis Authenticator
Oct 202545.3%46%5.4%1.8%0.86%0.48%0.19%
Nov 202544.8%46%5.3%2.2%1%0.46%0.23%
Dec 202545.8%43.2%5.8%3.4%1%0.59%0.15%
Jan 202647.7%43%4.7%2.7%0.9%0.7%0.4%
Feb 202649.3%42.5%4.2%2.4%0.8%0.53%0.18%
Mar 202649.1%42.2%4.2%2.6%0.79%0.79%0.26%
Apr 202647.6%44.1%4.4%2.2%0.72%0.72%0.2%
May 202655.5%36.5%4.6%1.6%0.89%0.57%0.24%
Jun 202663.5%29.5%3.7%1.7%0.81%0.66%0.15%
Jul 202659%33.7%3.6%2.1%0.92%0.59%0.17%
Aug 202656.8%36.1%3.6%1.9%0.99%0.45%0.18%
Sep 202651.3%39.5%4.4%2.8%1%0.78%0.22%

How has the 2FAS and Google Authenticator comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand authenticator apps in September 2026?

2 changes

  1. In September 2026, Google Authenticator lost share of searches among authenticator apps in New Zealand, from 56.8% to 51.3%.

  2. Estimated monthly branded searches for 2FAS in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using 2FAS’s and Google Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

2FAS

2 branded search terms

  • 2fas
  • 2fas authenticator

Google Authenticator

8 branded search terms

  • 2fa google authenticator
  • google auth
  • google authenticator app
  • google authenticator authenticator
  • google authenticator desktop
  • google authenticator pc
  • google google authenticator
  • googleauthenticator

How the Brand Demand Index is measured

Other head-to-heads among authenticator apps

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