Brandwave

How popular isGoogle Authenticator?

In September 2026, people searched for Google Authenticator by name about 4,580 times in New Zealand, about the same as the previous year. These searches made up 51.3% of all New Zealand authenticator app searches, placing Google Authenticator first out of seven apps. When we asked both ChatGPT and Google AI Overviews about authenticator apps, Google Authenticator appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Google Authenticator is the most searched of 7 competitors and the third most recommended in AI answers.

  1. Google AuthenticatorShare of searches 51.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Microsoft AuthenticatorShare of searches 39.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AuthyShare of searches 4.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Cisco DuoShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Ente AuthShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top authenticator apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Authenticator was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Authenticator is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Authenticator1st
  2. 2FAS2nd
  3. Google Authenticator3rd
  4. Aegis Authenticator4th
  5. Ente Auth5th
  6. Authy6th
  7. Cisco Duo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Authenticator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Authenticator4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 2FAS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aegis Authenticator3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ente Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about authenticator apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which authenticator apps compete with Google Authenticator?

Google Authenticator against authenticator apps in New Zealand, by month

Share of searches by month for Google Authenticator, Microsoft Authenticator, Authy, Cisco Duo. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AuthenticatorMicrosoft AuthenticatorAuthyCisco DuoEnte Auth2FASAegis Authenticator
Oct 202545.3%46%5.4%1.8%0.86%0.48%0.19%
Nov 202544.8%46%5.3%2.2%1%0.46%0.23%
Dec 202545.8%43.2%5.8%3.4%1%0.59%0.15%
Jan 202647.7%43%4.7%2.7%0.9%0.7%0.4%
Feb 202649.3%42.5%4.2%2.4%0.8%0.53%0.18%
Mar 202649.1%42.2%4.2%2.6%0.79%0.79%0.26%
Apr 202647.6%44.1%4.4%2.2%0.72%0.72%0.2%
May 202655.5%36.5%4.6%1.6%0.89%0.57%0.24%
Jun 202663.5%29.5%3.7%1.7%0.81%0.66%0.15%
Jul 202659%33.7%3.6%2.1%0.92%0.59%0.17%
Aug 202656.8%36.1%3.6%1.9%0.99%0.45%0.18%
Sep 202651.3%39.5%4.4%2.8%1%0.78%0.22%

  1. 1.Google Authenticator

    51.3%

    Held 1st. 4.6K estimated branded searches, -27.5% vs prior month. Share -5.5 points.

  2. 2.Microsoft Authenticator

    39.5%

    Held 2nd. 3.5K estimated branded searches, -12.2% vs prior month. Share +3.4 points.

  3. 3.Authy

    4.4%

    Held 3rd. 390 estimated branded searches, -2.5% vs prior month. Share +0.8 points.

  4. 4.Cisco Duo

    2.8%

    Held 4th. 250 estimated branded searches, +19% vs prior month. Share +0.9 points.

  5. 5.Ente Auth

    1%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.2FAS

    0.78%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.3 points.

  7. 7.Aegis Authenticator

    0.22%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Authenticator and its closest rivals

Every comparison with Google Authenticator

5 comparisons

How has branded search demand for Google Authenticator changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Authenticator in New Zealand held steady, from 4.7K to 4.6K.
  • Across the 12 months ending September 2026, Google Authenticator’s share of searches among authenticator apps in New Zealand increased from 45.3% to 51.3%.
  • Across the 12 months ending September 2026, Google Authenticator’s share of searches among authenticator apps in New Zealand peaked at 63.5% in June 2026 and was lowest at 44.8% in November 2025.
  • Across the 12 months ending September 2026, Google Authenticator rose from 2nd to 1st among authenticator apps in New Zealand.

How did search popularity change for New Zealand authenticator apps in September 2026?

5 changes

  1. In September 2026, Microsoft Authenticator gained share of searches among authenticator apps in New Zealand, from 36.1% to 39.5%.

  2. In September 2026, Cisco Duo gained share of searches among authenticator apps in New Zealand, from 1.9% to 2.8%.

  3. In September 2026, Authy gained share of searches among authenticator apps in New Zealand, from 3.6% to 4.4%.

  4. In September 2026, Google Authenticator lost share of searches among authenticator apps in New Zealand, from 56.8% to 51.3%.

  5. Estimated monthly branded searches for 2FAS in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

How are Google Authenticator’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Google Authenticator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 2fa google authenticator
  • google auth
  • google authenticator app
  • google authenticator authenticator
  • google authenticator desktop
  • google authenticator pc
  • google google authenticator
  • googleauthenticator

How the Brand Demand Index is measured

Do you work for Google Authenticator? To request corrections or removal please contact us via our support page and we will be happy to assist.

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