How popular isGmail in search?

In August 2026, there were an estimated 1.6M branded searches for Gmail in New Zealand which held steady over the last 11 months. Gmail holds 72% estimated Share of Search among New Zealand email providers and is ranked 1st of 5 competitors for search popularity.

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Which email providers compete with Gmail?

Gmail against email providers in New Zealand, by month

Month	Gmail	Outlook	Yahoo Mail	Proton Mail	Zoho Mail
Oct 2025	67.9%	19.6%	11.8%	0.54%	0.2%
Nov 2025	68%	19.7%	11.7%	0.55%	0.16%
Dec 2025	60%	23.8%	15.3%	0.71%	0.17%
Jan 2026	64.5%	21.1%	13.5%	0.77%	0.15%
Feb 2026	70.2%	17%	12%	0.69%	0.14%
Mar 2026	69.6%	16.9%	12.7%	0.57%	0.14%
Apr 2026	65.7%	19.5%	13.8%	0.8%	0.2%
May 2026	69.5%	17.2%	12.4%	0.71%	0.17%
Jun 2026	70.5%	16.3%	12.3%	0.71%	0.17%
Jul 2026	67.8%	16.9%	14.3%	0.84%	0.2%
Aug 2026	72%	14.6%	12.4%	0.88%	0.17%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Gmail Google	72%	1.6M	+22.4%	+4.2 points
2, held 2nd	Outlook Microsoft	14.6%	316K	-0.24%	-2.3 points
3, held 3rd	Yahoo Mail Yahoo	12.4%	268K	-0.21%	-1.9 points
4, held 4th	Proton Mail	0.88%	19.1K	+21.9%	0 points
5, held 5th	Zoho Mail Zoho	0.17%	3.8K	-1.6%	0 points

1.Gmail
72%
held 1st · 1.6M estimated branded searches · +22.4% vs prior month · +4.2 points
2.Outlook
14.6%
held 2nd · 316K estimated branded searches · -0.24% vs prior month · -2.3 points
3.Yahoo Mail
12.4%
held 3rd · 268K estimated branded searches · -0.21% vs prior month · -1.9 points
4.Proton Mail
0.88%
held 4th · 19.1K estimated branded searches · +21.9% vs prior month · 0 points
5.Zoho Mail
0.17%
held 5th · 3.8K estimated branded searches · -1.6% vs prior month · 0 points

Compare search popularity between Gmail and its closest rivals

How has branded search demand for Gmail changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Gmail in New Zealand held steady at 1.6M.
Across the 11 months ending August 2026, Gmail’s estimated Share of Search among email providers in New Zealand increased from 67.9% to 72%.
Across the 11 months ending August 2026, Gmail’s estimated Share of Search among email providers in New Zealand peaked at 72% in August 2026 and was lowest at 60% in December 2025.

How did search popularity change for New Zealand email providers in August 2026?

5 changes

In August 2026, Gmail gained estimated Share of Search among email providers in New Zealand, from 67.8% to 72%.
In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%.
In August 2026, Yahoo Mail lost estimated Share of Search among email providers in New Zealand, from 14.3% to 12.4%.
Estimated monthly branded searches for Proton Mail in New Zealand rose 52.5% over 11 measured months, from 12.6K to 19.1K in August 2026.
Estimated monthly branded searches for Zoho Mail in New Zealand fell 17.6% over 11 measured months, from 4.6K to 3.8K in August 2026.

How is Gmail measured?

Brandwave collects information about searches that people make online using Gmail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms