Gmail vs Outlook:Which is more popular by branded search in New Zealand?
In August 2026, Gmail had more branded searches than Outlook among email providers in New Zealand. Gmail was estimated to have 1.6M branded searches compared to Outlook’s 316K, and held a 72% Share of Search versus Outlook’s 14.6%.
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Which is more popular in search, Gmail or Outlook?
Compare the email services New Zealanders and New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gmail, Outlook. The figures are in the table below the chart.
View monthly share of search table
| Month | Gmail | Outlook | Yahoo Mail | Proton Mail | Zoho Mail |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 19.6% | 11.8% | 0.54% | 0.2% |
| Nov 2025 | 68% | 19.7% | 11.7% | 0.55% | 0.16% |
| Dec 2025 | 60% | 23.8% | 15.3% | 0.71% | 0.17% |
| Jan 2026 | 64.5% | 21.1% | 13.5% | 0.77% | 0.15% |
| Feb 2026 | 70.2% | 17% | 12% | 0.69% | 0.14% |
| Mar 2026 | 69.6% | 16.9% | 12.7% | 0.57% | 0.14% |
| Apr 2026 | 65.7% | 19.5% | 13.8% | 0.8% | 0.2% |
| May 2026 | 69.5% | 17.2% | 12.4% | 0.71% | 0.17% |
| Jun 2026 | 70.5% | 16.3% | 12.3% | 0.71% | 0.17% |
| Jul 2026 | 67.8% | 16.9% | 14.3% | 0.84% | 0.2% |
| Aug 2026 | 72% | 14.6% | 12.4% | 0.88% | 0.17% |
| Sep 2026 | — | — | — | — | — |
How has the Gmail and Outlook comparison changed over the last 12 months?
3 findings
- Gmail was ahead of Outlook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gmail’s estimated Share of Search among email providers in New Zealand moved from 67.9% to 72%, and its estimated monthly branded searches held steady at 1.6M.
- Across the 11 months ending August 2026, Outlook’s estimated Share of Search among email providers in New Zealand moved from 19.6% to 14.6%, and its estimated monthly branded searches moved from 455K to 316K.
How did search popularity change for New Zealand email providers in August 2026?
2 changes
In August 2026, Gmail gained estimated Share of Search among email providers in New Zealand, from 67.8% to 72%.
In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Gmail’s and Outlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gmail
16 branded search terms
- gmail
- gmail app
- gmail c
- gmail create
- gmail email
- gmail inbox
- gmail mail
- gmail near me
- gmail new zealand
- gmail nz
- gmail online
- my gmail
- new gmail
- sing in gmail com
- temporary gmail
- www gmail c
Outlook
16 branded search terms
- hotmail
- hotmail c
- hotmail email
- hotmail inbox
- hotmail live outlook
- hotmail mail
- hotmail outlook com
- hotmail to outlook
- ms outlook mail
- outlook com email
- outlook com hotmail
- outlook email
- outlook mail online
- recalling an email in outlook
- sing in hotmail com
- www hotmail c
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.