Brandwave

Email providers in New Zealand:Which brands are most popular in search?

In August 2026, Gmail was the most searched among email providers in New Zealand, with an estimated 1.6M branded searches and 72% estimated Share of Search within this set.

Share of Search, August 2026
  1. Gmail72%
  2. Outlook14.6%
  3. Yahoo Mail12.4%
  4. Proton Mail0.88%
  5. Zoho Mail0.17%

Follow email providers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the email services New Zealanders and New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among email providers in New Zealand, by month

Share of Search by month for Gmail, Outlook, Yahoo Mail. The figures are in the table below the chart.

View monthly share of search table
MonthGmailOutlookYahoo MailProton MailZoho Mail
Oct 202567.9%19.6%11.8%0.54%0.2%
Nov 202568%19.7%11.7%0.55%0.16%
Dec 202560%23.8%15.3%0.71%0.17%
Jan 202664.5%21.1%13.5%0.77%0.15%
Feb 202670.2%17%12%0.69%0.14%
Mar 202669.6%16.9%12.7%0.57%0.14%
Apr 202665.7%19.5%13.8%0.8%0.2%
May 202669.5%17.2%12.4%0.71%0.17%
Jun 202670.5%16.3%12.3%0.71%0.17%
Jul 202667.8%16.9%14.3%0.84%0.2%
Aug 202672%14.6%12.4%0.88%0.17%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Gmail

    72%

    held 1st · 1.6M estimated branded searches · +22.4% vs prior month · +4.2 points

  2. 2.Outlook

    14.6%

    held 2nd · 316K estimated branded searches · -0.24% vs prior month · -2.3 points

  3. 3.Yahoo Mail

    12.4%

    held 3rd · 268K estimated branded searches · -0.21% vs prior month · -1.9 points

  4. 4.Proton Mail

    0.88%

    held 4th · 19.1K estimated branded searches · +21.9% vs prior month · 0 points

  5. 5.Zoho Mail

    0.17%

    held 5th · 3.8K estimated branded searches · -1.6% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among email providers in New Zealand?

In August 2026, Gmail was the most searched among email providers in New Zealand, with an estimated 1.6M branded searches and 72% estimated Share of Search within this set. Outlook is in 2nd place, 57.4 percentage points behind at 14.6% Share of Search.

New Zealand email providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gmail67.9% → 72%72%Aug 202660%Dec 20251st
Outlook19.6% → 14.6%23.8%Dec 202514.6%Aug 20262nd
Yahoo Mail11.8% → 12.4%15.3%Dec 202511.7%Nov 20253rd
Proton Mail0.54% → 0.88%0.88%Aug 20260.54%Oct 20254th
Zoho Mail0.2% → 0.17%0.2%Jul 20260.14%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gmail’s estimated Share of Search among email providers in New Zealand increased from 67.9% to 72%.
  • Across the 11 months ending August 2026, Outlook’s estimated Share of Search among email providers in New Zealand decreased from 19.6% to 14.6%.
  • Across the 11 months ending August 2026, Yahoo Mail’s estimated Share of Search among email providers in New Zealand increased from 11.8% to 12.4%.
  • Across the 11 months ending August 2026, Gmail’s estimated Share of Search among email providers in New Zealand peaked at 72% in August 2026 and was lowest at 60% in December 2025.
  • Across the 11 months ending August 2026, Outlook’s estimated Share of Search among email providers in New Zealand peaked at 23.8% in December 2025 and was lowest at 14.6% in August 2026.
  • Across the 11 months ending August 2026, Yahoo Mail’s estimated Share of Search among email providers in New Zealand peaked at 15.3% in December 2025 and was lowest at 11.7% in November 2025.
  • Across the 11 months ending August 2026, Proton Mail and Zoho Mail held steady: their estimated Share of Search among email providers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand email providers in August 2026?

  1. In August 2026, Gmail gained estimated Share of Search among email providers in New Zealand, from 67.8% to 72%.

  2. In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%.

  3. In August 2026, Yahoo Mail lost estimated Share of Search among email providers in New Zealand, from 14.3% to 12.4%.

  4. Estimated monthly branded searches for Proton Mail in New Zealand rose 52.5% over 11 measured months, from 12.6K to 19.1K in August 2026.

  5. Estimated monthly branded searches for Zoho Mail in New Zealand fell 17.6% over 11 measured months, from 4.6K to 3.8K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record