How popular isYouTube Music in search?

In August 2026, there were an estimated 115K branded searches for YouTube Music in New Zealand which is up 19.5% over the last 11 months. YouTube Music holds 22.2% estimated Share of Search among New Zealand music streaming services and is ranked 2nd of 7 competitors for search popularity.

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Which music streaming services compete with YouTube Music?

YouTube Music against music streaming services in New Zealand, by month

Month	Spotify	YouTube Music	SoundCloud	Apple Music	Amazon Music	Deezer	Tidal
Oct 2025	67.4%	19.5%	9.4%	2.5%	0.56%	0.31%	0.36%
Nov 2025	68%	19.5%	9.2%	2.4%	0.51%	0.24%	0.23%
Dec 2025	65.5%	22.1%	8.7%	2.4%	0.68%	0.28%	0.43%
Jan 2026	62.7%	25.4%	8.5%	2%	0.69%	0.32%	0.39%
Feb 2026	69.5%	19.8%	7.8%	2%	0.51%	0.21%	0.23%
Mar 2026	69.1%	19.8%	7.8%	2.4%	0.53%	0.2%	0.19%
Apr 2026	65.2%	22.4%	8.8%	2.4%	0.68%	0.27%	0.32%
May 2026	69.4%	19.6%	7.7%	2.2%	0.63%	0.2%	0.23%
Jun 2026	69.4%	19.4%	7.8%	2.5%	0.57%	0.17%	0.16%
Jul 2026	65.8%	22%	8.6%	2.4%	0.68%	0.27%	0.22%
Aug 2026	65.5%	22.2%	8.7%	2.7%	0.59%	0.2%	0.17%
Sep 2026	—	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Spotify	65.5%	340K	+18.2%	-0.3 points
2, held 2nd	YouTube Music Google	22.2%	115K	+19.5%	+0.1 points
3, held 3rd	SoundCloud	8.7%	44.9K	+19.1%	0 points
4, held 4th	Apple Music Apple	2.7%	14.2K	+37.2%	+0.4 points
5, held 5th	Amazon Music Amazon	0.59%	3.1K	+3%	-0.1 points
6, held 6th	Deezer	0.2%	1.1K	-12.5%	-0.1 points
7, held 7th	Tidal	0.17%	900	-7.2%	0 points

1.Spotify
65.5%
held 1st · 340K estimated branded searches · +18.2% vs prior month · -0.3 points
2.YouTube Music
22.2%
held 2nd · 115K estimated branded searches · +19.5% vs prior month · +0.1 points
3.SoundCloud
8.7%
held 3rd · 44.9K estimated branded searches · +19.1% vs prior month · 0 points
4.Apple Music
2.7%
held 4th · 14.2K estimated branded searches · +37.2% vs prior month · +0.4 points
5.Amazon Music
0.59%
held 5th · 3.1K estimated branded searches · +3% vs prior month · -0.1 points
6.Deezer
0.2%
held 6th · 1.1K estimated branded searches · -12.5% vs prior month · -0.1 points
7.Tidal
0.17%
held 7th · 900 estimated branded searches · -7.2% vs prior month · 0 points

Compare search popularity between YouTube Music and its closest rivals

How has branded search demand for YouTube Music changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for YouTube Music in New Zealand rose from 96.2K to 115K.
Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services in New Zealand increased from 19.5% to 22.2%.
Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services in New Zealand peaked at 25.4% in January 2026 and was lowest at 19.4% in June 2026.

How did search popularity change for New Zealand music streaming services in August 2026?

6 changes

SoundCloud’s estimated Share of Search among music streaming services in New Zealand has gained ground for 3 months in a row, from 7.7% to 8.7% in August 2026.
Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026.
Estimated monthly branded searches for YouTube Music in New Zealand rose 19.5% over 11 measured months, from 96.2K to 115K in August 2026.
Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026.
Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026.
Estimated monthly branded searches for Tidal in New Zealand fell 49.4% over 11 measured months, from 1.8K to 900 in August 2026.

How is YouTube Music measured?

Brandwave collects information about searches that people make online using YouTube Music’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

28 branded search terms