Brandwave

Deezer vs YouTube Music:Which is more popular by branded search in New Zealand?

In August 2026, YouTube Music had more branded searches than Deezer among music streaming services in New Zealand. YouTube Music was estimated to have 115K branded searches compared to Deezer’s 1.1K, and held a 22.2% Share of Search versus Deezer’s 0.2%.

Share of Search among music streaming services in New Zealand in August 2026Which is more popular in search, Deezer or YouTube Music?
Deezer0.2%1.1K searches
vs
YouTube Music22.2%115K searches
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Which is more popular in search, Deezer or YouTube Music?

Compare the music streaming services New Zealanders subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Deezer and YouTube Music among music streaming services in New Zealand, by month

Share of Search by month for YouTube Music, Deezer. The figures are in the table below the chart.

View monthly share of search table
MonthSpotifyYouTube MusicSoundCloudApple MusicAmazon MusicDeezerTidal
Oct 202567.4%19.5%9.4%2.5%0.56%0.31%0.36%
Nov 202568%19.5%9.2%2.4%0.51%0.24%0.23%
Dec 202565.5%22.1%8.7%2.4%0.68%0.28%0.43%
Jan 202662.7%25.4%8.5%2%0.69%0.32%0.39%
Feb 202669.5%19.8%7.8%2%0.51%0.21%0.23%
Mar 202669.1%19.8%7.8%2.4%0.53%0.2%0.19%
Apr 202665.2%22.4%8.8%2.4%0.68%0.27%0.32%
May 202669.4%19.6%7.7%2.2%0.63%0.2%0.23%
Jun 202669.4%19.4%7.8%2.5%0.57%0.17%0.16%
Jul 202665.8%22%8.6%2.4%0.68%0.27%0.22%
Aug 202665.5%22.2%8.7%2.7%0.59%0.2%0.17%
Sep 2026———————

How has the Deezer and YouTube Music comparison changed over the last 12 months?

How did search popularity change for New Zealand music streaming services in August 2026?

  1. Estimated monthly branded searches for YouTube Music in New Zealand rose 19.5% over 11 measured months, from 96.2K to 115K in August 2026.

  2. Estimated monthly branded searches for Deezer in New Zealand fell 30.9% over 11 measured months, from 1.5K to 1.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Deezer’s and YouTube Music’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deezer

8 branded search terms

  • deezer
  • deezer app
  • deezer com
  • deezer music
  • deezer near me
  • deezer new zealand
  • deezer nz
  • deezer online

YouTube Music

28 branded search terms

  • music youtube com
  • my youtube music
  • open youtube music
  • youtube music
  • youtube music app
  • youtube music app windows
  • youtube music channel
  • youtube music chart
  • youtube music cost
  • youtube music downloads
  • youtube music for work
  • youtube music free
  • youtube music free app
  • youtube music music
  • youtube music near me
  • youtube music new zealand
  • youtube music nz
  • youtube music online
  • youtube music playlists
  • youtube music premium
  • youtube music price
  • youtube music subscription
  • youtube music videos free songs
  • youtubemusic
  • youtubemusic app
  • youtubemusic com
  • youtubemusic music
  • youtubemusic premium

How the Brand Demand Index is measured

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