Brandwave

Music streaming services in New Zealand:Which brands are most popular in search?

In August 2026, Spotify was the most searched among music streaming services in New Zealand, with an estimated 340K branded searches and 65.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Spotify65.5%
  2. YouTube Music22.2%
  3. SoundCloud8.7%
  4. Apple Music2.7%
  5. Amazon Music0.59%
  6. Deezer0.2%
  7. Tidal0.17%

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Share of SearchLeaderboard

Compare the music streaming services New Zealanders subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among music streaming services in New Zealand, by month

Share of Search by month for Spotify, YouTube Music, SoundCloud, Apple Music. The figures are in the table below the chart.

View monthly share of search table
MonthSpotifyYouTube MusicSoundCloudApple MusicAmazon MusicDeezerTidal
Oct 202567.4%19.5%9.4%2.5%0.56%0.31%0.36%
Nov 202568%19.5%9.2%2.4%0.51%0.24%0.23%
Dec 202565.5%22.1%8.7%2.4%0.68%0.28%0.43%
Jan 202662.7%25.4%8.5%2%0.69%0.32%0.39%
Feb 202669.5%19.8%7.8%2%0.51%0.21%0.23%
Mar 202669.1%19.8%7.8%2.4%0.53%0.2%0.19%
Apr 202665.2%22.4%8.8%2.4%0.68%0.27%0.32%
May 202669.4%19.6%7.7%2.2%0.63%0.2%0.23%
Jun 202669.4%19.4%7.8%2.5%0.57%0.17%0.16%
Jul 202665.8%22%8.6%2.4%0.68%0.27%0.22%
Aug 202665.5%22.2%8.7%2.7%0.59%0.2%0.17%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Spotify

    65.5%

    held 1st · 340K estimated branded searches · +18.2% vs prior month · -0.3 points

  2. 2.YouTube Music

    22.2%

    held 2nd · 115K estimated branded searches · +19.5% vs prior month · +0.1 points

  3. 3.SoundCloud

    8.7%

    held 3rd · 44.9K estimated branded searches · +19.1% vs prior month · 0 points

  4. 4.Apple Music

    2.7%

    held 4th · 14.2K estimated branded searches · +37.2% vs prior month · +0.4 points

  5. 5.Amazon Music

    0.59%

    held 5th · 3.1K estimated branded searches · +3% vs prior month · -0.1 points

  6. 6.Deezer

    0.2%

    held 6th · 1.1K estimated branded searches · -12.5% vs prior month · -0.1 points

  7. 7.Tidal

    0.17%

    held 7th · 900 estimated branded searches · -7.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among music streaming services in New Zealand?

In August 2026, Spotify was the most searched among music streaming services in New Zealand, with an estimated 340K branded searches and 65.5% estimated Share of Search within this set. YouTube Music is in 2nd place, 43.3 percentage points behind at 22.2% Share of Search.

New Zealand music streaming services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Spotify67.4% → 65.5%69.5%Feb 202662.7%Jan 20261st
YouTube Music19.5% → 22.2%25.4%Jan 202619.4%Jun 20262nd
SoundCloud9.4% → 8.7%9.4%Oct 20257.7%May 20263rd
Apple Music2.5% → 2.7%2.7%Aug 20262%Jan 20264th
Amazon Music0.56% → 0.59%0.69%Jan 20260.51%Nov 20255th
Deezer0.31% → 0.2%0.32%Jan 20260.17%Jun 20267th → 6th
Tidal0.36% → 0.17%0.43%Dec 20250.16%Jun 20266th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services in New Zealand decreased from 67.4% to 65.5%.
  • Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services in New Zealand increased from 19.5% to 22.2%.
  • Across the 11 months ending August 2026, SoundCloud’s estimated Share of Search among music streaming services in New Zealand decreased from 9.4% to 8.7%.
  • Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services in New Zealand peaked at 69.5% in February 2026 and was lowest at 62.7% in January 2026.
  • Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services in New Zealand peaked at 25.4% in January 2026 and was lowest at 19.4% in June 2026.
  • Across the 11 months ending August 2026, SoundCloud’s estimated Share of Search among music streaming services in New Zealand peaked at 9.4% in October 2025 and was lowest at 7.7% in May 2026.
  • Across the 11 months ending August 2026, Deezer rose from 7th to 6th among music streaming services in New Zealand.
  • Across the 11 months ending August 2026, Tidal fell from 6th to 7th among music streaming services in New Zealand.
  • Across the 11 months ending August 2026, Apple Music and Amazon Music held steady: their estimated Share of Search among music streaming services in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand music streaming services in August 2026?

  1. SoundCloud’s estimated Share of Search among music streaming services in New Zealand has gained ground for 3 months in a row, from 7.7% to 8.7% in August 2026.

  2. Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026.

  3. Estimated monthly branded searches for YouTube Music in New Zealand rose 19.5% over 11 measured months, from 96.2K to 115K in August 2026.

  4. Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026.

  5. Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026.

  6. Estimated monthly branded searches for Tidal in New Zealand fell 49.4% over 11 measured months, from 1.8K to 900 in August 2026.

  7. Estimated monthly branded searches for Deezer in New Zealand fell 30.9% over 11 measured months, from 1.5K to 1.1K in August 2026.

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