Brandwave

Apple Music vs Spotify:Which is more popular by branded search in New Zealand?

In August 2026, Spotify had more branded searches than Apple Music among music streaming services in New Zealand. Spotify was estimated to have 340K branded searches compared to Apple Music’s 14.2K, and held a 65.5% Share of Search versus Apple Music’s 2.7%.

Share of Search among music streaming services in New Zealand in August 2026Which is more popular in search, Apple Music or Spotify?
Apple Music2.7%14.2K searches
vs
Spotify65.5%340K searches
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Which is more popular in search, Apple Music or Spotify?

Compare the music streaming services New Zealanders subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple Music and Spotify among music streaming services in New Zealand, by month

Share of Search by month for Spotify, Apple Music. The figures are in the table below the chart.

View monthly share of search table
MonthSpotifyYouTube MusicSoundCloudApple MusicAmazon MusicDeezerTidal
Oct 202567.4%19.5%9.4%2.5%0.56%0.31%0.36%
Nov 202568%19.5%9.2%2.4%0.51%0.24%0.23%
Dec 202565.5%22.1%8.7%2.4%0.68%0.28%0.43%
Jan 202662.7%25.4%8.5%2%0.69%0.32%0.39%
Feb 202669.5%19.8%7.8%2%0.51%0.21%0.23%
Mar 202669.1%19.8%7.8%2.4%0.53%0.2%0.19%
Apr 202665.2%22.4%8.8%2.4%0.68%0.27%0.32%
May 202669.4%19.6%7.7%2.2%0.63%0.2%0.23%
Jun 202669.4%19.4%7.8%2.5%0.57%0.17%0.16%
Jul 202665.8%22%8.6%2.4%0.68%0.27%0.22%
Aug 202665.5%22.2%8.7%2.7%0.59%0.2%0.17%
Sep 2026———————

How has the Apple Music and Spotify comparison changed over the last 12 months?

How did search popularity change for New Zealand music streaming services in August 2026?

  1. Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026.

  2. Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Apple Music’s and Spotify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Music

20 branded search terms

  • apple music
  • apple music app
  • apple music classical
  • apple music cost
  • apple music download
  • apple music family
  • apple music in android
  • apple music music
  • apple music nz
  • apple music online
  • apple music pod
  • apple music premium
  • apple music web player
  • apple music windows app
  • applemusic
  • applemusic app
  • applemusic subscription
  • download music from apple music
  • download song from apple music
  • free apple music

Spotify

25 branded search terms

  • michael jackson spotify
  • play spotify web
  • spotify
  • spotify app
  • spotify com
  • spotify dl
  • spotify download mac
  • spotify download mp3
  • spotify family
  • spotify gift card
  • spotify music
  • spotify near me
  • spotify nz
  • spotify online
  • spotify playlist downloader
  • spotify podcast
  • spotify premium
  • spotify premium cost
  • spotify premium subscription
  • spotify price
  • spotify song download
  • spotify subscription
  • spotify to mp3
  • spotify web player music for everyone
  • spotify website

How the Brand Demand Index is measured

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