Brandwave

How popular isSpotify in search?

In August 2026, there were an estimated 340K branded searches for Spotify in New Zealand which held steady over the last 11 months. Spotify holds 65.5% estimated Share of Search among New Zealand music streaming services and is ranked 1st of 7 competitors for search popularity.

Share of Search, August 2026
  1. Spotify65.5%
  2. YouTube Music22.2%
  3. SoundCloud8.7%
  4. Apple Music2.7%
  5. Amazon Music0.59%
  6. Deezer0.2%
  7. Tidal0.17%
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Which music streaming services compete with Spotify?

Spotify against music streaming services in New Zealand, by month

Share of Search by month for Spotify, YouTube Music, SoundCloud, Apple Music. The figures are in the table below the chart.

View monthly share of search table
MonthSpotifyYouTube MusicSoundCloudApple MusicAmazon MusicDeezerTidal
Oct 202567.4%19.5%9.4%2.5%0.56%0.31%0.36%
Nov 202568%19.5%9.2%2.4%0.51%0.24%0.23%
Dec 202565.5%22.1%8.7%2.4%0.68%0.28%0.43%
Jan 202662.7%25.4%8.5%2%0.69%0.32%0.39%
Feb 202669.5%19.8%7.8%2%0.51%0.21%0.23%
Mar 202669.1%19.8%7.8%2.4%0.53%0.2%0.19%
Apr 202665.2%22.4%8.8%2.4%0.68%0.27%0.32%
May 202669.4%19.6%7.7%2.2%0.63%0.2%0.23%
Jun 202669.4%19.4%7.8%2.5%0.57%0.17%0.16%
Jul 202665.8%22%8.6%2.4%0.68%0.27%0.22%
Aug 202665.5%22.2%8.7%2.7%0.59%0.2%0.17%
Sep 2026———————

  1. 1.Spotify

    65.5%

    held 1st · 340K estimated branded searches · +18.2% vs prior month · -0.3 points

  2. 2.YouTube Music

    22.2%

    held 2nd · 115K estimated branded searches · +19.5% vs prior month · +0.1 points

  3. 3.SoundCloud

    8.7%

    held 3rd · 44.9K estimated branded searches · +19.1% vs prior month · 0 points

  4. 4.Apple Music

    2.7%

    held 4th · 14.2K estimated branded searches · +37.2% vs prior month · +0.4 points

  5. 5.Amazon Music

    0.59%

    held 5th · 3.1K estimated branded searches · +3% vs prior month · -0.1 points

  6. 6.Deezer

    0.2%

    held 6th · 1.1K estimated branded searches · -12.5% vs prior month · -0.1 points

  7. 7.Tidal

    0.17%

    held 7th · 900 estimated branded searches · -7.2% vs prior month · 0 points

Compare search popularity between Spotify and its closest rivals

How has branded search demand for Spotify changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spotify in New Zealand held steady, from 332K to 340K.
  • Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services in New Zealand decreased from 67.4% to 65.5%.
  • Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services in New Zealand peaked at 69.5% in February 2026 and was lowest at 62.7% in January 2026.

How did search popularity change for New Zealand music streaming services in August 2026?

  1. SoundCloud’s estimated Share of Search among music streaming services in New Zealand has gained ground for 3 months in a row, from 7.7% to 8.7% in August 2026.

  2. Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026.

  3. Estimated monthly branded searches for YouTube Music in New Zealand rose 19.5% over 11 measured months, from 96.2K to 115K in August 2026.

  4. Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026.

  5. Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026.

  6. Estimated monthly branded searches for Tidal in New Zealand fell 49.4% over 11 measured months, from 1.8K to 900 in August 2026.

How is Spotify measured?

Brandwave collects information about searches that people make online using Spotify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • michael jackson spotify
  • play spotify web
  • spotify
  • spotify app
  • spotify com
  • spotify dl
  • spotify download mac
  • spotify download mp3
  • spotify family
  • spotify gift card
  • spotify music
  • spotify near me
  • spotify nz
  • spotify online
  • spotify playlist downloader
  • spotify podcast
  • spotify premium
  • spotify premium cost
  • spotify premium subscription
  • spotify price
  • spotify song download
  • spotify subscription
  • spotify to mp3
  • spotify web player music for everyone
  • spotify website

Do you work for Spotify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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