Brandwave

RNZ vs Spotify:Which is more popular?

In September 2026, RNZ had more branded searches than Spotify among podcast and radio apps in New Zealand. RNZ had about 368,000 branded searches, while Spotify had 310,000. RNZ made up 52.3% of all podcast and radio app searches we track, and Spotify accounted for 44%. When we asked ChatGPT and Google AI Overviews about podcast and radio apps, RNZ and Spotify each appeared in four of the five answers. RNZ was mentioned before Spotify in four out of five answers.

Among podcast and radio apps in New Zealand in September 2026

Who do people search for more?

RNZ, about 19% more searches than Spotify

RNZ 368K searchesSpotify 310K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

RNZ in 4 of 5Spotify in 4 of 5

Who does AI recommend more?

RNZ, named ahead of Spotify in 4 of 5 answers

RNZ first in 4Spotify first in 1

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Top podcast and radio apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RNZ and Spotify were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RNZ was listed before Spotify in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RNZ1st
  2. Spotify2nd
  3. rova3rd
  4. Pocket Casts4th
  5. iHeartRadio5th
  6. Apple Podcasts6th
  7. Overcast7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RNZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iHeartRadio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • rova3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Podcasts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pocket Casts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Overcast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about podcast and radio apps

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is RNZ or Spotify more popular in search?

This chart shows how often people search Google for RNZ and Spotify by name. Each line represents a brand's share of searches for all seven podcast and radio apps we track, month by month, from searches in New Zealand.

RNZ and Spotify among podcast and radio apps in New Zealand, by month

Share of searches by month for RNZ, Spotify. The figures are in the table below the chart.

View monthly share of searches table
MonthRNZSpotifyiHeartRadiorovaApple PodcastsOvercastPocket Casts
Oct 202552.1%43.8%2.8%1%0.13%0.06%0.03%
Nov 202547.1%48.4%3%1.3%0.16%0.05%0.03%
Dec 202551.6%43.9%3.3%1%0.15%0.05%0.04%
Jan 202660.8%34.9%3.3%0.8%0.15%0.05%0.04%
Feb 202647.2%48.7%3.1%0.76%0.17%0.05%0.03%
Mar 202647.5%48.9%2.7%0.72%0.14%0.04%0.03%
Apr 202656.5%39.3%3.1%0.94%0.14%0.04%0.03%
May 202647.3%49.2%2.6%0.72%0.13%0.03%0.03%
Jun 202642.3%54%2.7%0.78%0.14%0.04%0.03%
Jul 202656.1%39.9%3%0.69%0.15%0.04%0.03%
Aug 202652%44.2%2.8%0.78%0.13%0.04%0.03%
Sep 202652.3%44%2.3%1.1%0.13%0.04%0.03%

How has the RNZ and Spotify comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Spotify took it in November 2025, RNZ took it in December 2025, Spotify took it in February 2026, RNZ took it in April 2026, Spotify took it in May 2026, RNZ took it in July 2026.
  • Across the 12 months ending September 2026, RNZ’s share of searches among podcast and radio apps in New Zealand moved from 52.1% to 52.3%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Spotify’s share of searches among podcast and radio apps in New Zealand moved from 43.8% to 44%, and its estimated monthly branded searches held steady at 310K.

How did search popularity change for New Zealand podcast and radio apps in September 2026?

0 changes

Neither RNZ nor Spotify moved beyond provider rounding among podcast and radio apps in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using RNZ’s and Spotify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RNZ

1 branded search term

  • RNZ

Spotify

8 branded search terms

  • michael jackson spotify
  • play spotify web
  • spotify
  • spotify dl
  • spotify family
  • spotify gift card
  • spotify playlist downloader
  • spotify podcast

How the Brand Demand Index is measured

Other head-to-heads among podcast and radio apps

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