How popular isSpotify?
In September 2026, people searched for Spotify by name about 311,000 times in New Zealand, about the same as the previous year. These searches made up 64.8% of all New Zealand music streaming service searches, placing Spotify first out of seven services. When we asked both ChatGPT and Google AI Overviews about music streaming services, Spotify appeared in all answers and was the most recommended of the seven.
Spotify is the most searched of 7 competitors and the most recommended in AI answers.
SpotifyShare of searches 64.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
YouTube MusicShare of searches 23.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SoundCloudShare of searches 8.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Apple MusicShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Amazon MusicShare of searches 0.41%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Follow Spotify and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top music streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spotify appeared in all five answers. Spotify is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Spotify1st
- Apple Music2nd
- YouTube Music3rd
Tidal4th- SoundCloud5th
- Amazon Music6th
Deezer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spotify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YouTube Music4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple Music4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tidal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SoundCloud1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon Music1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deezer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about music streaming services
5 answers
Asked ChatGPT
“Which music streaming service should I use in New Zealand?”
Asked ChatGPT
“What are the best music streaming services in New Zealand?”
Asked ChatGPT
“What's the best music streaming service in New Zealand for everyday listening?”
Searched Google, AI Overview
“best music streaming service”
Searched Google, AI Overview
“offline music app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which music streaming services compete with Spotify?
Share of searches by month for Spotify, YouTube Music, SoundCloud, Apple Music. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotify | YouTube Music | SoundCloud | Apple Music | Amazon Music | Deezer | Tidal |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.3% | 20% | 9.3% | 2.2% | 0.49% | 0.31% | 0.33% |
| Nov 2025 | 67.6% | 20.1% | 9.3% | 2.2% | 0.43% | 0.24% | 0.2% |
| Dec 2025 | 64.6% | 23.2% | 8.9% | 2.1% | 0.59% | 0.27% | 0.38% |
| Jan 2026 | 61.6% | 26.8% | 8.6% | 1.7% | 0.58% | 0.32% | 0.34% |
| Feb 2026 | 69% | 20.4% | 7.8% | 1.9% | 0.44% | 0.21% | 0.2% |
| Mar 2026 | 68.8% | 20.3% | 7.8% | 2.3% | 0.45% | 0.2% | 0.16% |
| Apr 2026 | 64.6% | 23.3% | 8.9% | 2.1% | 0.6% | 0.28% | 0.26% |
| May 2026 | 69.1% | 20.2% | 7.8% | 1.9% | 0.56% | 0.2% | 0.18% |
| Jun 2026 | 68.8% | 20.1% | 8% | 2.3% | 0.46% | 0.17% | 0.13% |
| Jul 2026 | 64.8% | 23.1% | 8.9% | 2.2% | 0.54% | 0.29% | 0.18% |
| Aug 2026 | 64.6% | 23.2% | 8.8% | 2.6% | 0.42% | 0.21% | 0.15% |
| Sep 2026 | 64.8% | 23.4% | 8.9% | 2.1% | 0.41% | 0.21% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.8% | 310K | -0.55% | +0.2 points | |
| 2, held 2nd | 23.4% | 112K | -0.03% | +0.2 points | |
| 3, held 3rd | 8.9% | 42.4K | -0.47% | 0 points | |
| 4, held 4th | 2.1% | 10.2K | -18.2% | -0.5 points | |
| 5, held 5th | 0.41% | 2K | -2.5% | 0 points | |
| 6, held 6th | 0.21% | 980 | -3% | 0 points | |
| 7, held 7th | 0.14% | 680 | -5.6% | 0 points |
1.
Spotify64.8%
Held 1st. 310K estimated branded searches, -0.55% vs prior month. Share +0.2 points.
23.4%
Held 2nd. 112K estimated branded searches, -0.03% vs prior month. Share +0.2 points.
8.9%
Held 3rd. 42.4K estimated branded searches, -0.47% vs prior month. Share 0 points.
2.1%
Held 4th. 10.2K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
0.41%
Held 5th. 2K estimated branded searches, -2.5% vs prior month. Share 0 points.
6.
Deezer0.21%
Held 6th. 980 estimated branded searches, -3% vs prior month. Share 0 points.
7.
Tidal0.14%
Held 7th. 680 estimated branded searches, -5.6% vs prior month. Share 0 points.
Compare popularity between Spotify and its closest rivals
Every comparison with Spotify
18 comparisons
- RNZ vs Spotify
- Spotify vs YouTube Music
- SoundCloud vs Spotify
- Kindle vs Spotify
- iHeartRadio vs Spotify
- Kobo vs Spotify
- Apple Music vs Spotify
- Audible vs Spotify
- rova vs Spotify
- Libby vs Spotify
- Amazon Music vs Spotify
- Deezer vs Spotify
- BorrowBox vs Spotify
- Apple Podcasts vs Spotify
- Spotify vs Tidal
- Overcast vs Spotify
- Pocket Casts vs Spotify
- Spotify vs Storytel
How has branded search demand for Spotify changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spotify in New Zealand held steady at 311K.
- Across the 12 months ending September 2026, Spotify’s share of searches among music streaming services in New Zealand decreased from 67.3% to 64.8%.
- Across the 12 months ending September 2026, Spotify’s share of searches among music streaming services in New Zealand peaked at 69.1% in May 2026 and was lowest at 61.6% in January 2026.
How did search popularity change for New Zealand music streaming services in September 2026?
4 changes
YouTube Music’s share of searches among music streaming services in New Zealand has gained ground for 3 months in a row, from 20.1% to 23.4% in September 2026.
Estimated monthly branded searches for Tidal in New Zealand fell 55.3% over 12 measured months, from 1.5K to 680 in September 2026.
Estimated monthly branded searches for Deezer in New Zealand fell 30.5% over 12 measured months, from 1.4K to 980 in September 2026.
Estimated monthly branded searches for Amazon Music in New Zealand fell 12% over 12 measured months, from 2.3K to 2K in September 2026.
How are Spotify’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Spotify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- michael jackson spotify
- play spotify web
- spotify
- spotify app
- spotify dl
- spotify family
- spotify gift card
- spotify music
- spotify playlist downloader
- spotify podcast
Do you work for Spotify? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Spotify compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Podcast and radio apps | 2nd of 7 | 44% | Show ranking |
| Music streaming services | 1st of 7 | 64.8% | Shown above |
| Audiobook and ebook services | 1st of 7 | 85.8% | Show ranking |
Is Spotify your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.