How popular isApple Music?
In September 2026, people searched for Apple Music by name about 10,200 times in New Zealand, about the same as the previous year. These searches made up 2.1% of all New Zealand music streaming service searches, placing Apple Music fourth out of seven services. When we asked both ChatGPT and Google AI Overviews about music streaming services, Apple Music appeared in four of the five answers and was the second most recommended of the seven.
Apple Music is the fourth most searched of 7 competitors and the second most recommended in AI answers.
SpotifyShare of searches 64.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
YouTube MusicShare of searches 23.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SoundCloudShare of searches 8.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Apple MusicShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Amazon MusicShare of searches 0.41%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top music streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple Music was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apple Music is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Spotify1st
- Apple Music2nd
- YouTube Music3rd
Tidal4th- SoundCloud5th
- Amazon Music6th
Deezer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spotify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YouTube Music4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple Music4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tidal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SoundCloud1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon Music1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deezer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about music streaming services
5 answers
Asked ChatGPT
“Which music streaming service should I use in New Zealand?”
Asked ChatGPT
“What are the best music streaming services in New Zealand?”
Asked ChatGPT
“What's the best music streaming service in New Zealand for everyday listening?”
Searched Google, AI Overview
“best music streaming service”
Searched Google, AI Overview
“offline music app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which music streaming services compete with Apple Music?
Share of searches by month for Spotify, YouTube Music, SoundCloud, Apple Music. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotify | YouTube Music | SoundCloud | Apple Music | Amazon Music | Deezer | Tidal |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.3% | 20% | 9.3% | 2.2% | 0.49% | 0.31% | 0.33% |
| Nov 2025 | 67.6% | 20.1% | 9.3% | 2.2% | 0.43% | 0.24% | 0.2% |
| Dec 2025 | 64.6% | 23.2% | 8.9% | 2.1% | 0.59% | 0.27% | 0.38% |
| Jan 2026 | 61.6% | 26.8% | 8.6% | 1.7% | 0.58% | 0.32% | 0.34% |
| Feb 2026 | 69% | 20.4% | 7.8% | 1.9% | 0.44% | 0.21% | 0.2% |
| Mar 2026 | 68.8% | 20.3% | 7.8% | 2.3% | 0.45% | 0.2% | 0.16% |
| Apr 2026 | 64.6% | 23.3% | 8.9% | 2.1% | 0.6% | 0.28% | 0.26% |
| May 2026 | 69.1% | 20.2% | 7.8% | 1.9% | 0.56% | 0.2% | 0.18% |
| Jun 2026 | 68.8% | 20.1% | 8% | 2.3% | 0.46% | 0.17% | 0.13% |
| Jul 2026 | 64.8% | 23.1% | 8.9% | 2.2% | 0.54% | 0.29% | 0.18% |
| Aug 2026 | 64.6% | 23.2% | 8.8% | 2.6% | 0.42% | 0.21% | 0.15% |
| Sep 2026 | 64.8% | 23.4% | 8.9% | 2.1% | 0.41% | 0.21% | 0.14% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.8% | 310K | -0.55% | +0.2 points | |
| 2, held 2nd | 23.4% | 112K | -0.03% | +0.2 points | |
| 3, held 3rd | 8.9% | 42.4K | -0.47% | 0 points | |
| 4, held 4th | 2.1% | 10.2K | -18.2% | -0.5 points | |
| 5, held 5th | 0.41% | 2K | -2.5% | 0 points | |
| 6, held 6th | 0.21% | 980 | -3% | 0 points | |
| 7, held 7th | 0.14% | 680 | -5.6% | 0 points |
1.
Spotify64.8%
Held 1st. 310K estimated branded searches, -0.55% vs prior month. Share +0.2 points.
23.4%
Held 2nd. 112K estimated branded searches, -0.03% vs prior month. Share +0.2 points.
8.9%
Held 3rd. 42.4K estimated branded searches, -0.47% vs prior month. Share 0 points.
2.1%
Held 4th. 10.2K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
0.41%
Held 5th. 2K estimated branded searches, -2.5% vs prior month. Share 0 points.
6.
Deezer0.21%
Held 6th. 980 estimated branded searches, -3% vs prior month. Share 0 points.
7.
Tidal0.14%
Held 7th. 680 estimated branded searches, -5.6% vs prior month. Share 0 points.
Compare popularity between Apple Music and its closest rivals
Every comparison with Apple Music
6 comparisons
How has branded search demand for Apple Music changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple Music in New Zealand held steady, from 10.3K to 10.2K.
- Across the 12 months ending September 2026, Apple Music’s share of searches among music streaming services in New Zealand held steady, from 2.2% to 2.1%.
How did search popularity change for New Zealand music streaming services in September 2026?
4 changes
YouTube Music’s share of searches among music streaming services in New Zealand has gained ground for 3 months in a row, from 20.1% to 23.4% in September 2026.
Estimated monthly branded searches for Tidal in New Zealand fell 55.3% over 12 measured months, from 1.5K to 680 in September 2026.
Estimated monthly branded searches for Deezer in New Zealand fell 30.5% over 12 measured months, from 1.4K to 980 in September 2026.
Estimated monthly branded searches for Amazon Music in New Zealand fell 12% over 12 measured months, from 2.3K to 2K in September 2026.
How are Apple Music’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Apple Music’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple music
- apple music app
- apple music classical
- apple music family
- apple music music
- apple music pod
- applemusic
- applemusic app
Who owns Apple Music?
Apple Music is owned by Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPad, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Maps, Apple Photos / Google Photos, Apple Podcasts, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand.
Do you work for Apple Music? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple Music your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.