Brandwave

Amazon Music vs Apple Music:Which is more popular by branded search in New Zealand?

In August 2026, Apple Music had more branded searches than Amazon Music among music streaming services in New Zealand. Apple Music was estimated to have 14.2K branded searches compared to Amazon Music’s 3.1K, and held a 2.7% Share of Search versus Amazon Music’s 0.59%.

Share of Search among music streaming services in New Zealand in August 2026Which is more popular in search, Amazon Music or Apple Music?
Amazon Music0.59%3.1K searches
vs
Apple Music2.7%14.2K searches
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Which is more popular in search, Amazon Music or Apple Music?

Compare the music streaming services New Zealanders subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Amazon Music and Apple Music among music streaming services in New Zealand, by month

Share of Search by month for Apple Music, Amazon Music. The figures are in the table below the chart.

View monthly share of search table
MonthSpotifyYouTube MusicSoundCloudApple MusicAmazon MusicDeezerTidal
Oct 202567.4%19.5%9.4%2.5%0.56%0.31%0.36%
Nov 202568%19.5%9.2%2.4%0.51%0.24%0.23%
Dec 202565.5%22.1%8.7%2.4%0.68%0.28%0.43%
Jan 202662.7%25.4%8.5%2%0.69%0.32%0.39%
Feb 202669.5%19.8%7.8%2%0.51%0.21%0.23%
Mar 202669.1%19.8%7.8%2.4%0.53%0.2%0.19%
Apr 202665.2%22.4%8.8%2.4%0.68%0.27%0.32%
May 202669.4%19.6%7.7%2.2%0.63%0.2%0.23%
Jun 202669.4%19.4%7.8%2.5%0.57%0.17%0.16%
Jul 202665.8%22%8.6%2.4%0.68%0.27%0.22%
Aug 202665.5%22.2%8.7%2.7%0.59%0.2%0.17%
Sep 2026———————

How has the Amazon Music and Apple Music comparison changed over the last 12 months?

How did search popularity change for New Zealand music streaming services in August 2026?

  1. Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026.

  2. Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Amazon Music’s and Apple Music’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Music

17 branded search terms

  • amazon music
  • amazon music app
  • amazon music cost
  • amazon music dl
  • amazon music free
  • amazon music near me
  • amazon music nz
  • amazon music online
  • amazon music premium
  • amazon music subscription
  • amazon music unlimited
  • amazonmusic
  • amazonmusic app
  • amazonmusic premium
  • amazonmusic subscription
  • cancelling amazon music
  • music amazon com

Apple Music

20 branded search terms

  • apple music
  • apple music app
  • apple music classical
  • apple music cost
  • apple music download
  • apple music family
  • apple music in android
  • apple music music
  • apple music nz
  • apple music online
  • apple music pod
  • apple music premium
  • apple music web player
  • apple music windows app
  • applemusic
  • applemusic app
  • applemusic subscription
  • download music from apple music
  • download song from apple music
  • free apple music

How the Brand Demand Index is measured

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