Spotify vs YouTube Music:Which is more popular by branded search in New Zealand?
In August 2026, Spotify had more branded searches than YouTube Music among music streaming services in New Zealand. Spotify was estimated to have 340K branded searches compared to YouTube Music’s 115K, and held a 65.5% Share of Search versus YouTube Music’s 22.2%.
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Which is more popular in search, Spotify or YouTube Music?
Compare the music streaming services New Zealanders subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spotify, YouTube Music. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify | YouTube Music | SoundCloud | Apple Music | Amazon Music | Deezer | Tidal |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 19.5% | 9.4% | 2.5% | 0.56% | 0.31% | 0.36% |
| Nov 2025 | 68% | 19.5% | 9.2% | 2.4% | 0.51% | 0.24% | 0.23% |
| Dec 2025 | 65.5% | 22.1% | 8.7% | 2.4% | 0.68% | 0.28% | 0.43% |
| Jan 2026 | 62.7% | 25.4% | 8.5% | 2% | 0.69% | 0.32% | 0.39% |
| Feb 2026 | 69.5% | 19.8% | 7.8% | 2% | 0.51% | 0.21% | 0.23% |
| Mar 2026 | 69.1% | 19.8% | 7.8% | 2.4% | 0.53% | 0.2% | 0.19% |
| Apr 2026 | 65.2% | 22.4% | 8.8% | 2.4% | 0.68% | 0.27% | 0.32% |
| May 2026 | 69.4% | 19.6% | 7.7% | 2.2% | 0.63% | 0.2% | 0.23% |
| Jun 2026 | 69.4% | 19.4% | 7.8% | 2.5% | 0.57% | 0.17% | 0.16% |
| Jul 2026 | 65.8% | 22% | 8.6% | 2.4% | 0.68% | 0.27% | 0.22% |
| Aug 2026 | 65.5% | 22.2% | 8.7% | 2.7% | 0.59% | 0.2% | 0.17% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Spotify and YouTube Music comparison changed over the last 12 months?
3 findings
- Spotify was ahead of YouTube Music in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services in New Zealand moved from 67.4% to 65.5%, and its estimated monthly branded searches moved from 332K to 340K.
- Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services in New Zealand moved from 19.5% to 22.2%, and its estimated monthly branded searches moved from 96.2K to 115K.
How did search popularity change for New Zealand music streaming services in August 2026?
2 changes
Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026.
Estimated monthly branded searches for YouTube Music in New Zealand rose 19.5% over 11 measured months, from 96.2K to 115K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Spotify’s and YouTube Music’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spotify
25 branded search terms
- michael jackson spotify
- play spotify web
- spotify
- spotify app
- spotify com
- spotify dl
- spotify download mac
- spotify download mp3
- spotify family
- spotify gift card
- spotify music
- spotify near me
- spotify nz
- spotify online
- spotify playlist downloader
- spotify podcast
- spotify premium
- spotify premium cost
- spotify premium subscription
- spotify price
- spotify song download
- spotify subscription
- spotify to mp3
- spotify web player music for everyone
- spotify website
YouTube Music
28 branded search terms
- music youtube com
- my youtube music
- open youtube music
- youtube music
- youtube music app
- youtube music app windows
- youtube music channel
- youtube music chart
- youtube music cost
- youtube music downloads
- youtube music for work
- youtube music free
- youtube music free app
- youtube music music
- youtube music near me
- youtube music new zealand
- youtube music nz
- youtube music online
- youtube music playlists
- youtube music premium
- youtube music price
- youtube music subscription
- youtube music videos free songs
- youtubemusic
- youtubemusic app
- youtubemusic com
- youtubemusic music
- youtubemusic premium
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.