Brandwave

How popular isTidal?

In September 2026, people searched for Tidal by name about 680 times in New Zealand, a 55.3% decrease from the previous year. These searches made up 0.14% of all New Zealand music streaming service searches, placing Tidal seventh out of seven services. When we asked both ChatGPT and Google AI Overviews about music streaming services, Tidal appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Tidal is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. SpotifyShare of searches 64.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. YouTube MusicShare of searches 23.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. SoundCloudShare of searches 8.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Apple MusicShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. TidalShare of searches 0.14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top music streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tidal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tidal is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spotify1st
  2. Apple Music2nd
  3. YouTube Music3rd
  4. Tidal4th
  5. SoundCloud5th
  6. Amazon Music6th
  7. Deezer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouTube Music4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Music4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tidal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoundCloud1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Music1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deezer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about music streaming services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which music streaming services compete with Tidal?

Tidal against music streaming services in New Zealand, by month

Share of searches by month for Spotify, YouTube Music, SoundCloud, Apple Music, Tidal. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotifyYouTube MusicSoundCloudApple MusicAmazon MusicDeezerTidal
Oct 202567.3%20%9.3%2.2%0.49%0.31%0.33%
Nov 202567.6%20.1%9.3%2.2%0.43%0.24%0.2%
Dec 202564.6%23.2%8.9%2.1%0.59%0.27%0.38%
Jan 202661.6%26.8%8.6%1.7%0.58%0.32%0.34%
Feb 202669%20.4%7.8%1.9%0.44%0.21%0.2%
Mar 202668.8%20.3%7.8%2.3%0.45%0.2%0.16%
Apr 202664.6%23.3%8.9%2.1%0.6%0.28%0.26%
May 202669.1%20.2%7.8%1.9%0.56%0.2%0.18%
Jun 202668.8%20.1%8%2.3%0.46%0.17%0.13%
Jul 202664.8%23.1%8.9%2.2%0.54%0.29%0.18%
Aug 202664.6%23.2%8.8%2.6%0.42%0.21%0.15%
Sep 202664.8%23.4%8.9%2.1%0.41%0.21%0.14%

  1. 1.Spotify

    64.8%

    Held 1st. 310K estimated branded searches, -0.55% vs prior month. Share +0.2 points.

  2. 2.YouTube Music

    23.4%

    Held 2nd. 112K estimated branded searches, -0.03% vs prior month. Share +0.2 points.

  3. 3.SoundCloud

    8.9%

    Held 3rd. 42.4K estimated branded searches, -0.47% vs prior month. Share 0 points.

  4. 4.Apple Music

    2.1%

    Held 4th. 10.2K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Amazon Music

    0.41%

    Held 5th. 2K estimated branded searches, -2.5% vs prior month. Share 0 points.

  6. 6.Deezer

    0.21%

    Held 6th. 980 estimated branded searches, -3% vs prior month. Share 0 points.

  7. 7.Tidal

    0.14%

    Held 7th. 680 estimated branded searches, -5.6% vs prior month. Share 0 points.

Compare popularity between Tidal and its closest rivals

Every comparison with Tidal

6 comparisons

How has branded search demand for Tidal changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tidal in New Zealand fell from 1.5K to 680.
  • Across the 12 months ending September 2026, Tidal fell from 6th to 7th among music streaming services in New Zealand.

How did search popularity change for New Zealand music streaming services in September 2026?

4 changes

  1. YouTube Music’s share of searches among music streaming services in New Zealand has gained ground for 3 months in a row, from 20.1% to 23.4% in September 2026.

  2. Estimated monthly branded searches for Tidal in New Zealand fell 55.3% over 12 measured months, from 1.5K to 680 in September 2026.

  3. Estimated monthly branded searches for Deezer in New Zealand fell 30.5% over 12 measured months, from 1.4K to 980 in September 2026.

  4. Estimated monthly branded searches for Amazon Music in New Zealand fell 12% over 12 measured months, from 2.3K to 2K in September 2026.

How are Tidal’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Tidal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tidal app
  • tidal music
  • tidal music app
  • tidal music stream
  • tidal streaming

Do you work for Tidal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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