Apple Music vs Tidal:Which is more popular by branded search in New Zealand?
In August 2026, Apple Music had more branded searches than Tidal among music streaming services in New Zealand. Apple Music was estimated to have 14.2K branded searches compared to Tidal’s 900, and held a 2.7% Share of Search versus Tidal’s 0.17%.
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Which is more popular in search, Apple Music or Tidal?
Compare the music streaming services New Zealanders subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple Music, Tidal. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify | YouTube Music | SoundCloud | Apple Music | Amazon Music | Deezer | Tidal |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 19.5% | 9.4% | 2.5% | 0.56% | 0.31% | 0.36% |
| Nov 2025 | 68% | 19.5% | 9.2% | 2.4% | 0.51% | 0.24% | 0.23% |
| Dec 2025 | 65.5% | 22.1% | 8.7% | 2.4% | 0.68% | 0.28% | 0.43% |
| Jan 2026 | 62.7% | 25.4% | 8.5% | 2% | 0.69% | 0.32% | 0.39% |
| Feb 2026 | 69.5% | 19.8% | 7.8% | 2% | 0.51% | 0.21% | 0.23% |
| Mar 2026 | 69.1% | 19.8% | 7.8% | 2.4% | 0.53% | 0.2% | 0.19% |
| Apr 2026 | 65.2% | 22.4% | 8.8% | 2.4% | 0.68% | 0.27% | 0.32% |
| May 2026 | 69.4% | 19.6% | 7.7% | 2.2% | 0.63% | 0.2% | 0.23% |
| Jun 2026 | 69.4% | 19.4% | 7.8% | 2.5% | 0.57% | 0.17% | 0.16% |
| Jul 2026 | 65.8% | 22% | 8.6% | 2.4% | 0.68% | 0.27% | 0.22% |
| Aug 2026 | 65.5% | 22.2% | 8.7% | 2.7% | 0.59% | 0.2% | 0.17% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Apple Music and Tidal comparison changed over the last 12 months?
3 findings
- Apple Music was ahead of Tidal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple Music’s estimated Share of Search among music streaming services in New Zealand moved from 2.5% to 2.7%, and its estimated monthly branded searches moved from 12.2K to 14.2K.
- Across the 11 months ending August 2026, Tidal’s estimated Share of Search among music streaming services in New Zealand moved from 0.36% to 0.17%, and its estimated monthly branded searches moved from 1.8K to 900.
How did search popularity change for New Zealand music streaming services in August 2026?
2 changes
Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026.
Estimated monthly branded searches for Tidal in New Zealand fell 49.4% over 11 measured months, from 1.8K to 900 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Music’s and Tidal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Music
20 branded search terms
- apple music
- apple music app
- apple music classical
- apple music cost
- apple music download
- apple music family
- apple music in android
- apple music music
- apple music nz
- apple music online
- apple music pod
- apple music premium
- apple music web player
- apple music windows app
- applemusic
- applemusic app
- applemusic subscription
- download music from apple music
- download song from apple music
- free apple music
Tidal
10 branded search terms
- tidal app
- tidal music
- tidal music app
- tidal music cost
- tidal music price
- tidal music stream
- tidal music streaming service
- tidal premium
- tidal streaming
- tidal subscription
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.