Deezer vs Tidal:Which is more popular by branded search in New Zealand?
In August 2026, Deezer had more branded searches than Tidal among music streaming services in New Zealand. Deezer was estimated to have 1.1K branded searches compared to Tidal’s 900, and held a 0.2% Share of Search versus Tidal’s 0.17%.
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Which is more popular in search, Deezer or Tidal?
Compare the music streaming services New Zealanders subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deezer, Tidal. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify | YouTube Music | SoundCloud | Apple Music | Amazon Music | Deezer | Tidal |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 19.5% | 9.4% | 2.5% | 0.56% | 0.31% | 0.36% |
| Nov 2025 | 68% | 19.5% | 9.2% | 2.4% | 0.51% | 0.24% | 0.23% |
| Dec 2025 | 65.5% | 22.1% | 8.7% | 2.4% | 0.68% | 0.28% | 0.43% |
| Jan 2026 | 62.7% | 25.4% | 8.5% | 2% | 0.69% | 0.32% | 0.39% |
| Feb 2026 | 69.5% | 19.8% | 7.8% | 2% | 0.51% | 0.21% | 0.23% |
| Mar 2026 | 69.1% | 19.8% | 7.8% | 2.4% | 0.53% | 0.2% | 0.19% |
| Apr 2026 | 65.2% | 22.4% | 8.8% | 2.4% | 0.68% | 0.27% | 0.32% |
| May 2026 | 69.4% | 19.6% | 7.7% | 2.2% | 0.63% | 0.2% | 0.23% |
| Jun 2026 | 69.4% | 19.4% | 7.8% | 2.5% | 0.57% | 0.17% | 0.16% |
| Jul 2026 | 65.8% | 22% | 8.6% | 2.4% | 0.68% | 0.27% | 0.22% |
| Aug 2026 | 65.5% | 22.2% | 8.7% | 2.7% | 0.59% | 0.2% | 0.17% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Deezer and Tidal comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Deezer took it in November 2025, Tidal took it in December 2025, Deezer took it in March 2026, Tidal took it in April 2026, Deezer took it in June 2026.
- Across the 11 months ending August 2026, Deezer’s estimated Share of Search among music streaming services in New Zealand moved from 0.31% to 0.2%, and its estimated monthly branded searches moved from 1.5K to 1.1K.
- Across the 11 months ending August 2026, Tidal’s estimated Share of Search among music streaming services in New Zealand moved from 0.36% to 0.17%, and its estimated monthly branded searches moved from 1.8K to 900.
How did search popularity change for New Zealand music streaming services in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Deezer’s and Tidal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deezer
8 branded search terms
- deezer
- deezer app
- deezer com
- deezer music
- deezer near me
- deezer new zealand
- deezer nz
- deezer online
Tidal
10 branded search terms
- tidal app
- tidal music
- tidal music app
- tidal music cost
- tidal music price
- tidal music stream
- tidal music streaming service
- tidal premium
- tidal streaming
- tidal subscription
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.