How popular isDeezer in search?
In August 2026, there were an estimated 1.1K branded searches for Deezer in New Zealand which is down 30.9% over the last 11 months. Deezer holds 0.2% estimated Share of Search among New Zealand music streaming services and is ranked 6th of 7 competitors for search popularity.
Spotify65.5%
YouTube Music22.2%
SoundCloud8.7%
Apple Music2.7%
Amazon Music0.59%
Deezer0.2%Tidal0.17%
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Which music streaming services compete with Deezer?
Share of Search by month for Spotify, YouTube Music, SoundCloud, Apple Music, Deezer. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify | YouTube Music | SoundCloud | Apple Music | Amazon Music | Deezer | Tidal |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 19.5% | 9.4% | 2.5% | 0.56% | 0.31% | 0.36% |
| Nov 2025 | 68% | 19.5% | 9.2% | 2.4% | 0.51% | 0.24% | 0.23% |
| Dec 2025 | 65.5% | 22.1% | 8.7% | 2.4% | 0.68% | 0.28% | 0.43% |
| Jan 2026 | 62.7% | 25.4% | 8.5% | 2% | 0.69% | 0.32% | 0.39% |
| Feb 2026 | 69.5% | 19.8% | 7.8% | 2% | 0.51% | 0.21% | 0.23% |
| Mar 2026 | 69.1% | 19.8% | 7.8% | 2.4% | 0.53% | 0.2% | 0.19% |
| Apr 2026 | 65.2% | 22.4% | 8.8% | 2.4% | 0.68% | 0.27% | 0.32% |
| May 2026 | 69.4% | 19.6% | 7.7% | 2.2% | 0.63% | 0.2% | 0.23% |
| Jun 2026 | 69.4% | 19.4% | 7.8% | 2.5% | 0.57% | 0.17% | 0.16% |
| Jul 2026 | 65.8% | 22% | 8.6% | 2.4% | 0.68% | 0.27% | 0.22% |
| Aug 2026 | 65.5% | 22.2% | 8.7% | 2.7% | 0.59% | 0.2% | 0.17% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.5% | 340K | +18.2% | -0.3 points | |
| 2, held 2nd | 22.2% | 115K | +19.5% | +0.1 points | |
| 3, held 3rd | 8.7% | 44.9K | +19.1% | 0 points | |
| 4, held 4th | 2.7% | 14.2K | +37.2% | +0.4 points | |
| 5, held 5th | 0.59% | 3.1K | +3% | -0.1 points | |
| 6, held 6th | 0.2% | 1.1K | -12.5% | -0.1 points | |
| 7, held 7th | 0.17% | 900 | -7.2% | 0 points |
1.
Spotify65.5%
held 1st · 340K estimated branded searches · +18.2% vs prior month · -0.3 points
22.2%
held 2nd · 115K estimated branded searches · +19.5% vs prior month · +0.1 points
8.7%
held 3rd · 44.9K estimated branded searches · +19.1% vs prior month · 0 points
2.7%
held 4th · 14.2K estimated branded searches · +37.2% vs prior month · +0.4 points
0.59%
held 5th · 3.1K estimated branded searches · +3% vs prior month · -0.1 points
6.
Deezer0.2%
held 6th · 1.1K estimated branded searches · -12.5% vs prior month · -0.1 points
7.
0.17%
held 7th · 900 estimated branded searches · -7.2% vs prior month · 0 points
Compare search popularity between Deezer and its closest rivals
How has branded search demand for Deezer changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Deezer in New Zealand fell from 1.5K to 1.1K.
- Across the 11 months ending August 2026, Deezer rose from 7th to 6th among music streaming services in New Zealand.
How did search popularity change for New Zealand music streaming services in August 2026?
6 changes
SoundCloud’s estimated Share of Search among music streaming services in New Zealand has gained ground for 3 months in a row, from 7.7% to 8.7% in August 2026.
Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026.
Estimated monthly branded searches for YouTube Music in New Zealand rose 19.5% over 11 measured months, from 96.2K to 115K in August 2026.
Estimated monthly branded searches for Apple Music in New Zealand rose 16.1% over 11 measured months, from 12.2K to 14.2K in August 2026.
Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026.
Estimated monthly branded searches for Tidal in New Zealand fell 49.4% over 11 measured months, from 1.8K to 900 in August 2026.
How is Deezer measured?
Brandwave collects information about searches that people make online using Deezer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- deezer
- deezer app
- deezer com
- deezer music
- deezer near me
- deezer new zealand
- deezer nz
- deezer online
Do you work for Deezer? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Deezer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.