Amazon Music vs Deezer:Which is more popular by branded search in New Zealand?
In August 2026, Amazon Music had more branded searches than Deezer among music streaming services in New Zealand. Amazon Music was estimated to have 3.1K branded searches compared to Deezer’s 1.1K, and held a 0.59% Share of Search versus Deezer’s 0.2%.
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Which is more popular in search, Amazon Music or Deezer?
Compare the music streaming services New Zealanders subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amazon Music, Deezer. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify | YouTube Music | SoundCloud | Apple Music | Amazon Music | Deezer | Tidal |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 19.5% | 9.4% | 2.5% | 0.56% | 0.31% | 0.36% |
| Nov 2025 | 68% | 19.5% | 9.2% | 2.4% | 0.51% | 0.24% | 0.23% |
| Dec 2025 | 65.5% | 22.1% | 8.7% | 2.4% | 0.68% | 0.28% | 0.43% |
| Jan 2026 | 62.7% | 25.4% | 8.5% | 2% | 0.69% | 0.32% | 0.39% |
| Feb 2026 | 69.5% | 19.8% | 7.8% | 2% | 0.51% | 0.21% | 0.23% |
| Mar 2026 | 69.1% | 19.8% | 7.8% | 2.4% | 0.53% | 0.2% | 0.19% |
| Apr 2026 | 65.2% | 22.4% | 8.8% | 2.4% | 0.68% | 0.27% | 0.32% |
| May 2026 | 69.4% | 19.6% | 7.7% | 2.2% | 0.63% | 0.2% | 0.23% |
| Jun 2026 | 69.4% | 19.4% | 7.8% | 2.5% | 0.57% | 0.17% | 0.16% |
| Jul 2026 | 65.8% | 22% | 8.6% | 2.4% | 0.68% | 0.27% | 0.22% |
| Aug 2026 | 65.5% | 22.2% | 8.7% | 2.7% | 0.59% | 0.2% | 0.17% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Amazon Music and Deezer comparison changed over the last 12 months?
3 findings
- Amazon Music was ahead of Deezer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Music’s estimated Share of Search among music streaming services in New Zealand moved from 0.56% to 0.59%, and its estimated monthly branded searches moved from 2.7K to 3.1K.
- Across the 11 months ending August 2026, Deezer’s estimated Share of Search among music streaming services in New Zealand moved from 0.31% to 0.2%, and its estimated monthly branded searches moved from 1.5K to 1.1K.
How did search popularity change for New Zealand music streaming services in August 2026?
2 changes
Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026.
Estimated monthly branded searches for Deezer in New Zealand fell 30.9% over 11 measured months, from 1.5K to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Music’s and Deezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Music
17 branded search terms
- amazon music
- amazon music app
- amazon music cost
- amazon music dl
- amazon music free
- amazon music near me
- amazon music nz
- amazon music online
- amazon music premium
- amazon music subscription
- amazon music unlimited
- amazonmusic
- amazonmusic app
- amazonmusic premium
- amazonmusic subscription
- cancelling amazon music
- music amazon com
Deezer
8 branded search terms
- deezer
- deezer app
- deezer com
- deezer music
- deezer near me
- deezer new zealand
- deezer nz
- deezer online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.