Deezer vs SoundCloud:Which is more popular by branded search in New Zealand?
In August 2026, SoundCloud had more branded searches than Deezer among music streaming services in New Zealand. SoundCloud was estimated to have 44.9K branded searches compared to Deezer’s 1.1K, and held an 8.7% Share of Search versus Deezer’s 0.2%.
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Which is more popular in search, Deezer or SoundCloud?
Compare the music streaming services New Zealanders subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SoundCloud, Deezer. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify | YouTube Music | SoundCloud | Apple Music | Amazon Music | Deezer | Tidal |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 19.5% | 9.4% | 2.5% | 0.56% | 0.31% | 0.36% |
| Nov 2025 | 68% | 19.5% | 9.2% | 2.4% | 0.51% | 0.24% | 0.23% |
| Dec 2025 | 65.5% | 22.1% | 8.7% | 2.4% | 0.68% | 0.28% | 0.43% |
| Jan 2026 | 62.7% | 25.4% | 8.5% | 2% | 0.69% | 0.32% | 0.39% |
| Feb 2026 | 69.5% | 19.8% | 7.8% | 2% | 0.51% | 0.21% | 0.23% |
| Mar 2026 | 69.1% | 19.8% | 7.8% | 2.4% | 0.53% | 0.2% | 0.19% |
| Apr 2026 | 65.2% | 22.4% | 8.8% | 2.4% | 0.68% | 0.27% | 0.32% |
| May 2026 | 69.4% | 19.6% | 7.7% | 2.2% | 0.63% | 0.2% | 0.23% |
| Jun 2026 | 69.4% | 19.4% | 7.8% | 2.5% | 0.57% | 0.17% | 0.16% |
| Jul 2026 | 65.8% | 22% | 8.6% | 2.4% | 0.68% | 0.27% | 0.22% |
| Aug 2026 | 65.5% | 22.2% | 8.7% | 2.7% | 0.59% | 0.2% | 0.17% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Deezer and SoundCloud comparison changed over the last 12 months?
3 findings
- SoundCloud was ahead of Deezer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deezer’s estimated Share of Search among music streaming services in New Zealand moved from 0.31% to 0.2%, and its estimated monthly branded searches moved from 1.5K to 1.1K.
- Across the 11 months ending August 2026, SoundCloud’s estimated Share of Search among music streaming services in New Zealand moved from 9.4% to 8.7%, and its estimated monthly branded searches moved from 46.1K to 44.9K.
How did search popularity change for New Zealand music streaming services in August 2026?
2 changes
SoundCloud’s estimated Share of Search among music streaming services in New Zealand has gained ground for 3 months in a row, from 7.7% to 8.7% in August 2026.
Estimated monthly branded searches for Deezer in New Zealand fell 30.9% over 11 measured months, from 1.5K to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deezer’s and SoundCloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deezer
8 branded search terms
- deezer
- deezer app
- deezer com
- deezer music
- deezer near me
- deezer new zealand
- deezer nz
- deezer online
SoundCloud
26 branded search terms
- cloud soundcloud
- dl from soundcloud
- download soundcloud for windows
- download soundcloud mp3
- download soundcloud tracks
- john 00 fleming soundcloud
- soundcloud
- soundcloud app
- soundcloud c
- soundcloud downloader
- soundcloud for artists
- soundcloud go
- soundcloud mo3
- soundcloud mp4
- soundcloud music
- soundcloud music download
- soundcloud near me
- soundcloud nz
- soundcloud online
- soundcloud premium
- soundcloud promotion
- soundcloud rap
- soundcloud subscription
- soundcloud to download mp3
- soundcloud to mp3
- soundcloud to mp3 320k
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.