How popular isiPad in search?
In August 2026, there were an estimated 66.7K branded searches for iPad in New Zealand which held steady over the last 11 months. iPad holds 76.5% estimated Share of Search among New Zealand tablet brands and is ranked 1st of 5 competitors for search popularity.
iPad76.5%
Microsoft Surface11.6%
Samsung Galaxy Tab7.3%
Lenovo Tab4.3%Amazon Fire Tablet0.31%
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Which tablet brands compete with iPad?
Share of Search by month for iPad, Microsoft Surface, Samsung Galaxy Tab, Lenovo Tab. The figures are in the table below the chart.
View monthly share of search table
| Month | iPad | Microsoft Surface | Samsung Galaxy Tab | Lenovo Tab | Amazon Fire Tablet |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.9% | 8.2% | 3.9% | 0.29% |
| Nov 2025 | 76.1% | 10.9% | 8.7% | 3.9% | 0.33% |
| Dec 2025 | 77.9% | 9.3% | 8% | 4.5% | 0.3% |
| Jan 2026 | 76.2% | 11.3% | 7.9% | 4.3% | 0.29% |
| Feb 2026 | 77.1% | 11.6% | 7.3% | 3.7% | 0.24% |
| Mar 2026 | 76.2% | 12.4% | 7.7% | 3.5% | 0.27% |
| Apr 2026 | 77.4% | 10.7% | 7.7% | 3.9% | 0.29% |
| May 2026 | 76.2% | 11.5% | 8.1% | 3.8% | 0.28% |
| Jun 2026 | 75.9% | 12.8% | 7.5% | 3.5% | 0.28% |
| Jul 2026 | 76.9% | 11.3% | 7.2% | 4.3% | 0.29% |
| Aug 2026 | 76.5% | 11.6% | 7.3% | 4.3% | 0.31% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.5% | 66.7K | -2.6% | -0.5 points | |
| 2, held 2nd | 11.6% | 10.1K | +0.4% | +0.3 points | |
| 3, held 3rd | 7.3% | 6.4K | -0.16% | +0.1 points | |
| 4, held 4th | 4.3% | 3.7K | -1.8% | 0 points | |
| 5, held 5th | 0.31% | 270 | +3.8% | 0 points |
1.
iPad76.5%
held 1st · 66.7K estimated branded searches · -2.6% vs prior month · -0.5 points
11.6%
held 2nd · 10.1K estimated branded searches · +0.4% vs prior month · +0.3 points
7.3%
held 3rd · 6.4K estimated branded searches · -0.16% vs prior month · +0.1 points
4.3%
held 4th · 3.7K estimated branded searches · -1.8% vs prior month · 0 points
0.31%
held 5th · 270 estimated branded searches · +3.8% vs prior month · 0 points
Compare search popularity between iPad and its closest rivals
How has branded search demand for iPad changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for iPad in New Zealand held steady, from 68.7K to 66.7K.
- Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand increased from 75.6% to 76.5%.
- Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand peaked at 77.9% in December 2025 and was lowest at 75.6% in October 2025.
How did search popularity change for New Zealand tablet brands in August 2026?
1 change
Estimated monthly branded searches for Samsung Galaxy Tab in New Zealand fell 15% over 11 measured months, from 7.5K to 6.4K in August 2026.
How is iPad measured?
Brandwave collects information about searches that people make online using iPad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
21 branded search terms
- apple ipad
- apple ipad pro
- ipad
- ipad 10
- ipad 10th gen
- ipad 11
- ipad 11th generation
- ipad 9th generation
- ipad air2
- ipad ipad
- ipad near me
- ipad nz
- ipad online
- ipad pro
- ipad pro 11 inch
- ipad r
- ipad tab
- ipad tablet
- latest ipad
- pink ipad
- refurbished ipad
Who owns iPad?
iPad is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.
Do you work for iPad? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is iPad your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.