How popular isApple Podcasts in search?
In August 2026, there were an estimated 920 branded searches for Apple Podcasts in New Zealand which held steady over the last 11 months. Apple Podcasts holds 2.8% estimated Share of Search among New Zealand podcast and radio apps and is ranked 3rd of 5 competitors for search popularity.
iHeartRadio65.6%
rova30.2%
Apple Podcasts2.8%
Overcast0.82%
Pocket Casts0.64%
Follow Apple Podcasts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which podcast and radio apps compete with Apple Podcasts?
Share of Search by month for iHeartRadio, rova, Apple Podcasts. The figures are in the table below the chart.
View monthly share of search table
| Month | iHeartRadio | rova | Apple Podcasts | Overcast | Pocket Casts |
|---|---|---|---|---|---|
| Oct 2025 | 62.9% | 32.6% | 2.6% | 1.2% | 0.62% |
| Nov 2025 | 62.7% | 32.7% | 3.1% | 0.98% | 0.5% |
| Dec 2025 | 68.1% | 27.4% | 3% | 0.89% | 0.69% |
| Jan 2026 | 71.7% | 23.1% | 3.2% | 1.1% | 0.92% |
| Feb 2026 | 70.4% | 24.3% | 3.6% | 1.1% | 0.6% |
| Mar 2026 | 69.4% | 25.7% | 3.2% | 0.99% | 0.66% |
| Apr 2026 | 63.9% | 31.8% | 2.8% | 0.8% | 0.68% |
| May 2026 | 68.3% | 26.8% | 3.4% | 0.84% | 0.68% |
| Jun 2026 | 67.5% | 27.2% | 3.7% | 0.86% | 0.7% |
| Jul 2026 | 70.3% | 24.7% | 3.5% | 0.89% | 0.63% |
| Aug 2026 | 65.6% | 30.2% | 2.8% | 0.82% | 0.64% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 21.7K | +2% | -4.7 points | |
| 2, held 2nd | 30.2% | 10K | +33.5% | +5.5 points | |
| 3, held 3rd | 2.8% | 920 | -12.4% | -0.7 points | |
| 4, held 4th | 0.82% | 270 | 0% | -0.1 points | |
| 5, held 5th | 0.64% | 210 | +10.5% | 0 points |
65.6%
held 1st · 21.7K estimated branded searches · +2% vs prior month · -4.7 points
2.
rova30.2%
held 2nd · 10K estimated branded searches · +33.5% vs prior month · +5.5 points
2.8%
held 3rd · 920 estimated branded searches · -12.4% vs prior month · -0.7 points
4.
Overcast0.82%
held 4th · 270 estimated branded searches · 0% vs prior month · -0.1 points
0.64%
held 5th · 210 estimated branded searches · +10.5% vs prior month · 0 points
Compare search popularity between Apple Podcasts and its closest rivals
How has branded search demand for Apple Podcasts changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Apple Podcasts in New Zealand held steady, from 900 to 920.
- Across the 11 months ending August 2026, Apple Podcasts’ estimated Share of Search among podcast and radio apps in New Zealand peaked at 3.7% in June 2026 and was lowest at 2.6% in October 2025.
How did search popularity change for New Zealand podcast and radio apps in August 2026?
4 changes
In August 2026, rova gained estimated Share of Search among podcast and radio apps in New Zealand, from 24.7% to 30.2%.
In August 2026, iHeartRadio lost estimated Share of Search among podcast and radio apps in New Zealand, from 70.3% to 65.6%.
In August 2026, Apple Podcasts lost estimated Share of Search among podcast and radio apps in New Zealand, from 3.5% to 2.8%.
Estimated monthly branded searches for Overcast in New Zealand fell 32.5% over 11 measured months, from 400 to 270 in August 2026.
How is Apple Podcasts measured?
Brandwave collects information about searches that people make online using Apple Podcasts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- apple podcasts
- apple podcasts listen
- apple podcasts online
- apple podcasts podcasts
- apple podcasts the rest is politics
- applepodcasts
Who owns Apple Podcasts?
Apple Podcasts is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.
Do you work for Apple Podcasts? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple Podcasts your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.