Apple Podcasts vs rova:Which is more popular by branded search in New Zealand?
In August 2026, rova had more branded searches than Apple Podcasts among podcast and radio apps in New Zealand. rova was estimated to have 10K branded searches compared to Apple Podcasts’ 920, and held a 30.2% Share of Search versus Apple Podcasts’ 2.8%.
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Which is more popular in search, Apple Podcasts or rova?
Compare the podcast and radio apps New Zealanders listen on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for rova, Apple Podcasts. The figures are in the table below the chart.
View monthly share of search table
| Month | iHeartRadio | rova | Apple Podcasts | Overcast | Pocket Casts |
|---|---|---|---|---|---|
| Oct 2025 | 62.9% | 32.6% | 2.6% | 1.2% | 0.62% |
| Nov 2025 | 62.7% | 32.7% | 3.1% | 0.98% | 0.5% |
| Dec 2025 | 68.1% | 27.4% | 3% | 0.89% | 0.69% |
| Jan 2026 | 71.7% | 23.1% | 3.2% | 1.1% | 0.92% |
| Feb 2026 | 70.4% | 24.3% | 3.6% | 1.1% | 0.6% |
| Mar 2026 | 69.4% | 25.7% | 3.2% | 0.99% | 0.66% |
| Apr 2026 | 63.9% | 31.8% | 2.8% | 0.8% | 0.68% |
| May 2026 | 68.3% | 26.8% | 3.4% | 0.84% | 0.68% |
| Jun 2026 | 67.5% | 27.2% | 3.7% | 0.86% | 0.7% |
| Jul 2026 | 70.3% | 24.7% | 3.5% | 0.89% | 0.63% |
| Aug 2026 | 65.6% | 30.2% | 2.8% | 0.82% | 0.64% |
| Sep 2026 | — | — | — | — | — |
How has the Apple Podcasts and rova comparison changed over the last 12 months?
3 findings
- rova was ahead of Apple Podcasts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple Podcasts’ estimated Share of Search among podcast and radio apps in New Zealand moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 900 to 920.
- Across the 11 months ending August 2026, rova’s estimated Share of Search among podcast and radio apps in New Zealand moved from 32.6% to 30.2%, and its estimated monthly branded searches moved from 11.1K to 10K.
How did search popularity change for New Zealand podcast and radio apps in August 2026?
2 changes
In August 2026, rova gained estimated Share of Search among podcast and radio apps in New Zealand, from 24.7% to 30.2%.
In August 2026, Apple Podcasts lost estimated Share of Search among podcast and radio apps in New Zealand, from 3.5% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Apple Podcasts’ and rova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Podcasts
6 branded search terms
- apple podcasts
- apple podcasts listen
- apple podcasts online
- apple podcasts podcasts
- apple podcasts the rest is politics
- applepodcasts
rova
6 branded search terms
- rova app
- rova app download
- rova nz
- rova podcasts
- rova radio
- rova radio app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.