Amazon Fire Tablet vs iPad:Which is more popular by branded search in New Zealand?
In August 2026, iPad had more branded searches than Amazon Fire Tablet among tablet brands in New Zealand. iPad was estimated to have 66.7K branded searches compared to Amazon Fire Tablet’s 270, and held a 76.5% Share of Search versus Amazon Fire Tablet’s 0.31%.
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Which is more popular in search, Amazon Fire Tablet or iPad?
Compare the tablet brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iPad, Amazon Fire Tablet. The figures are in the table below the chart.
View monthly share of search table
| Month | iPad | Microsoft Surface | Samsung Galaxy Tab | Lenovo Tab | Amazon Fire Tablet |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.9% | 8.2% | 3.9% | 0.29% |
| Nov 2025 | 76.1% | 10.9% | 8.7% | 3.9% | 0.33% |
| Dec 2025 | 77.9% | 9.3% | 8% | 4.5% | 0.3% |
| Jan 2026 | 76.2% | 11.3% | 7.9% | 4.3% | 0.29% |
| Feb 2026 | 77.1% | 11.6% | 7.3% | 3.7% | 0.24% |
| Mar 2026 | 76.2% | 12.4% | 7.7% | 3.5% | 0.27% |
| Apr 2026 | 77.4% | 10.7% | 7.7% | 3.9% | 0.29% |
| May 2026 | 76.2% | 11.5% | 8.1% | 3.8% | 0.28% |
| Jun 2026 | 75.9% | 12.8% | 7.5% | 3.5% | 0.28% |
| Jul 2026 | 76.9% | 11.3% | 7.2% | 4.3% | 0.29% |
| Aug 2026 | 76.5% | 11.6% | 7.3% | 4.3% | 0.31% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Fire Tablet and iPad comparison changed over the last 12 months?
3 findings
- iPad was ahead of Amazon Fire Tablet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Fire Tablet’s estimated Share of Search among tablet brands in New Zealand moved from 0.29% to 0.31%, and its estimated monthly branded searches moved from 260 to 270.
- Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand moved from 75.6% to 76.5%, and its estimated monthly branded searches moved from 68.7K to 66.7K.
How did search popularity change for New Zealand tablet brands in August 2026?
0 changes
Neither Amazon Fire Tablet nor iPad moved beyond provider rounding among tablet brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Fire Tablet’s and iPad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Fire Tablet
5 branded search terms
- amazon fire tablet
- amazon fire tablet near me
- amazon fire tablet nz
- amazonfiretablet
- fire tablet
iPad
21 branded search terms
- apple ipad
- apple ipad pro
- ipad
- ipad 10
- ipad 10th gen
- ipad 11
- ipad 11th generation
- ipad 9th generation
- ipad air2
- ipad ipad
- ipad near me
- ipad nz
- ipad online
- ipad pro
- ipad pro 11 inch
- ipad r
- ipad tab
- ipad tablet
- latest ipad
- pink ipad
- refurbished ipad
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.