Brandwave

Amazon Music vs Spotify:Which is more popular by branded search in New Zealand?

In August 2026, Spotify had more branded searches than Amazon Music among music streaming services in New Zealand. Spotify was estimated to have 340K branded searches compared to Amazon Music’s 3.1K, and held a 65.5% Share of Search versus Amazon Music’s 0.59%.

Share of Search among music streaming services in New Zealand in August 2026Which is more popular in search, Amazon Music or Spotify?
Amazon Music0.59%3.1K searches
vs
Spotify65.5%340K searches
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Which is more popular in search, Amazon Music or Spotify?

Compare the music streaming services New Zealanders subscribe to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Amazon Music and Spotify among music streaming services in New Zealand, by month

Share of Search by month for Spotify, Amazon Music. The figures are in the table below the chart.

View monthly share of search table
MonthSpotifyYouTube MusicSoundCloudApple MusicAmazon MusicDeezerTidal
Oct 202567.4%19.5%9.4%2.5%0.56%0.31%0.36%
Nov 202568%19.5%9.2%2.4%0.51%0.24%0.23%
Dec 202565.5%22.1%8.7%2.4%0.68%0.28%0.43%
Jan 202662.7%25.4%8.5%2%0.69%0.32%0.39%
Feb 202669.5%19.8%7.8%2%0.51%0.21%0.23%
Mar 202669.1%19.8%7.8%2.4%0.53%0.2%0.19%
Apr 202665.2%22.4%8.8%2.4%0.68%0.27%0.32%
May 202669.4%19.6%7.7%2.2%0.63%0.2%0.23%
Jun 202669.4%19.4%7.8%2.5%0.57%0.17%0.16%
Jul 202665.8%22%8.6%2.4%0.68%0.27%0.22%
Aug 202665.5%22.2%8.7%2.7%0.59%0.2%0.17%
Sep 2026———————

How has the Amazon Music and Spotify comparison changed over the last 12 months?

How did search popularity change for New Zealand music streaming services in August 2026?

  1. Spotify’s estimated Share of Search among music streaming services in New Zealand has lost ground for 3 months in a row, from 69.4% to 65.5% in August 2026.

  2. Estimated monthly branded searches for Amazon Music in New Zealand rose 12% over 11 measured months, from 2.7K to 3.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Amazon Music’s and Spotify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Music

17 branded search terms

  • amazon music
  • amazon music app
  • amazon music cost
  • amazon music dl
  • amazon music free
  • amazon music near me
  • amazon music nz
  • amazon music online
  • amazon music premium
  • amazon music subscription
  • amazon music unlimited
  • amazonmusic
  • amazonmusic app
  • amazonmusic premium
  • amazonmusic subscription
  • cancelling amazon music
  • music amazon com

Spotify

25 branded search terms

  • michael jackson spotify
  • play spotify web
  • spotify
  • spotify app
  • spotify com
  • spotify dl
  • spotify download mac
  • spotify download mp3
  • spotify family
  • spotify gift card
  • spotify music
  • spotify near me
  • spotify nz
  • spotify online
  • spotify playlist downloader
  • spotify podcast
  • spotify premium
  • spotify premium cost
  • spotify premium subscription
  • spotify price
  • spotify song download
  • spotify subscription
  • spotify to mp3
  • spotify web player music for everyone
  • spotify website

How the Brand Demand Index is measured

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