Audiobook and ebook services in New Zealand:Which brands are most popular in search?
In August 2026, Kindle was the most searched among audiobook and ebook services in New Zealand, with an estimated 36.6K branded searches and 50% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the audiobook and ebook services New Zealand readers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kindle, Kobo, Audible, Libby. The figures are in the table below the chart.
View monthly share of search table
| Month | Kindle | Kobo | Audible | Libby | BorrowBox | Storytel |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 20.3% | 20% | 3.7% | 1.8% | 0.16% |
| Nov 2025 | 58.1% | 21.6% | 15.8% | 3% | 1.5% | 0.12% |
| Dec 2025 | 56% | 24.4% | 15.2% | 2.9% | 1.3% | 0.13% |
| Jan 2026 | 56.5% | 22.3% | 15.7% | 3.8% | 1.6% | 0.15% |
| Feb 2026 | 52.8% | 20.9% | 19.5% | 4.7% | 2% | 0.14% |
| Mar 2026 | 52% | 19.7% | 21.6% | 4.9% | 1.7% | 0.17% |
| Apr 2026 | 50.3% | 24% | 19.6% | 4.5% | 1.5% | 0.12% |
| May 2026 | 49.8% | 23% | 19.8% | 5.7% | 1.6% | 0.1% |
| Jun 2026 | 53.2% | 22.5% | 17.1% | 5.7% | 1.4% | 0.11% |
| Jul 2026 | 50.4% | 23.9% | 17.9% | 5.6% | 2.1% | 0.12% |
| Aug 2026 | 50% | 25.2% | 17.2% | 5.8% | 1.7% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 36.6K | -5.4% | -0.5 points | |
| 2, held 2nd | 25.2% | 18.4K | +0.55% | +1.3 points | |
| 3, held 3rd | 17.2% | 12.6K | -8.1% | -0.7 points | |
| 4, held 4th | 5.8% | 4.2K | -1.9% | +0.2 points | |
| 5, held 5th | 1.7% | 1.3K | -20.9% | -0.4 points | |
| 6, held 6th | 0.15% | 110 | +22.2% | 0 points |
1.
Kindle
50%
held 1st · 36.6K estimated branded searches · -5.4% vs prior month · -0.5 points
2.
Kobo25.2%
held 2nd · 18.4K estimated branded searches · +0.55% vs prior month · +1.3 points
3.
Audible17.2%
held 3rd · 12.6K estimated branded searches · -8.1% vs prior month · -0.7 points
4.
Libby5.8%
held 4th · 4.2K estimated branded searches · -1.9% vs prior month · +0.2 points
1.7%
held 5th · 1.3K estimated branded searches · -20.9% vs prior month · -0.4 points
6.
Storytel0.15%
held 6th · 110 estimated branded searches · +22.2% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among audiobook and ebook services in New Zealand?
6 brands
In August 2026, Kindle was the most searched among audiobook and ebook services in New Zealand, with an estimated 36.6K branded searches and 50% estimated Share of Search within this set. Kobo is in 2nd place, 24.8 percentage points behind at 25.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kindle | 53.9% → 50% | 58.1%Nov 2025 | 49.8%May 2026 | 1st |
| Kobo | 20.3% → 25.2% | 25.2%Aug 2026 | 19.7%Mar 2026 | 2nd |
| Audible | 20% → 17.2% | 21.6%Mar 2026 | 15.2%Dec 2025 | 3rd |
| Libby | 3.7% → 5.8% | 5.8%Aug 2026 | 2.9%Dec 2025 | 4th |
 BorrowBox | 1.8% → 1.7% | 2.1%Jul 2026 | 1.3%Dec 2025 | 5th |
| Storytel | 0.16% → 0.15% | 0.17%Mar 2026 | 0.1%May 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Kindle’s estimated Share of Search among audiobook and ebook services in New Zealand decreased from 53.9% to 50%.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among audiobook and ebook services in New Zealand increased from 20.3% to 25.2%.
- Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook and ebook services in New Zealand decreased from 20% to 17.2%.
- Across the 11 months ending August 2026, Libby’s estimated Share of Search among audiobook and ebook services in New Zealand increased from 3.7% to 5.8%.
- Across the 11 months ending August 2026, Kindle’s estimated Share of Search among audiobook and ebook services in New Zealand peaked at 58.1% in November 2025 and was lowest at 49.8% in May 2026.
- Across the 11 months ending August 2026, Kobo’s estimated Share of Search among audiobook and ebook services in New Zealand peaked at 25.2% in August 2026 and was lowest at 19.7% in March 2026.
- Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook and ebook services in New Zealand peaked at 21.6% in March 2026 and was lowest at 15.2% in December 2025.
- Across the 11 months ending August 2026, Libby’s estimated Share of Search among audiobook and ebook services in New Zealand peaked at 5.8% in August 2026 and was lowest at 2.9% in December 2025.
- Across the 11 months ending August 2026, BorrowBox and Storytel held steady: their estimated Share of Search among audiobook and ebook services in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand audiobook and ebook services in August 2026?
3 changes
In August 2026, Kobo gained estimated Share of Search among audiobook and ebook services in New Zealand, from 23.9% to 25.2%.
In August 2026, Audible lost estimated Share of Search among audiobook and ebook services in New Zealand, from 17.9% to 17.2%.
Estimated monthly branded searches for Libby in New Zealand rose 64.6% over 11 measured months, from 2.6K to 4.2K in August 2026.
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