Brandwave

How popular isLibby?

In September 2026, people searched for Libby by name about 2,630 times in New Zealand, about the same as the previous year. These searches made up 0.73% of all New Zealand audiobook and ebook service searches, placing Libby fifth out of seven services. When we asked both ChatGPT and Google AI Overviews about audiobook and ebook services, Libby appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Libby is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. SpotifyShare of searches 85.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. KindleShare of searches 7.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. KoboShare of searches 3.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. AudibleShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. LibbyShare of searches 0.73%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top audiobook and ebook services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Libby appeared in all five answers. Libby is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Libby1st
  2. Kobo2nd
  3. Audible3rd
  4. Spotify4th
  5. Kindle5th
  6. BorrowBox6th
  7. Storytel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kobo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Libby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Audible4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kindle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BorrowBox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Storytel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audiobook and ebook services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which audiobook and ebook services compete with Libby?

Libby against audiobook and ebook services in New Zealand, by month

Share of searches by month for Spotify, Kindle, Kobo, Audible, Libby. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotifyKindleKoboAudibleLibbyBorrowBoxStorytel
Oct 202586.1%7.3%2.6%3.1%0.7%0.31%0.03%
Nov 202582.7%10%3.3%3%0.69%0.28%0.03%
Dec 202579.2%11.5%4.6%3.5%0.81%0.3%0.04%
Jan 202675.7%13.4%5%4.2%1.2%0.43%0.05%
Feb 202686.2%7.2%2.6%2.8%0.84%0.29%0.02%
Mar 202687.6%6.2%2.2%3%0.79%0.23%0.03%
Apr 202682%8.8%3.8%4.1%1.1%0.32%0.03%
May 202686.7%6.3%2.8%3%0.96%0.25%0.02%
Jun 202687%6.8%2.7%2.4%0.91%0.22%0.02%
Jul 202682.7%8.4%3.8%3.5%1.2%0.45%0.03%
Aug 202685.5%7%3.3%2.8%1.1%0.3%0.03%
Sep 202685.8%7.1%3.6%2.6%0.73%0.26%0.02%

  1. 1.Spotify

    85.8%

    Held 1st. 310K estimated branded searches, -1.1% vs prior month. Share +0.3 points.

  2. 2.Kindle

    7.1%

    Held 2nd. 25.6K estimated branded searches, -0.27% vs prior month. Share +0.1 points.

  3. 3.Kobo

    3.6%

    Held 3rd. 12.8K estimated branded searches, +6.6% vs prior month. Share +0.3 points.

  4. 4.Audible

    2.6%

    Held 4th. 9.3K estimated branded searches, -10.6% vs prior month. Share -0.3 points.

  5. 5.Libby

    0.73%

    Held 5th. 2.6K estimated branded searches, -34.3% vs prior month. Share -0.4 points.

  6. 6.BorrowBox

    0.26%

    Held 6th. 950 estimated branded searches, -13.6% vs prior month. Share 0 points.

  7. 7.Storytel

    0.02%

    Held 7th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Libby and its closest rivals

Every comparison with Libby

13 comparisons

How has branded search demand for Libby changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Libby in New Zealand held steady, from 2.5K to 2.6K.
  • Across the 12 months ending September 2026, Libby’s share of searches among audiobook and ebook services in New Zealand held steady, from 0.7% to 0.73%.

How did search popularity change for New Zealand audiobook and ebook services in September 2026?

4 changes

  1. Estimated monthly branded searches for Kobo in New Zealand rose 39.3% over 12 measured months, from 9.2K to 12.8K in September 2026.

  2. Estimated monthly branded searches for Storytel in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

  3. Estimated monthly branded searches for Audible in New Zealand fell 15.5% over 12 measured months, from 11K to 9.3K in September 2026.

  4. Estimated monthly branded searches for BorrowBox in New Zealand fell 13.6% over 12 measured months, from 1.1K to 950 in September 2026.

How are Libby’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Libby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • libby app
  • libby app audiobooks
  • libby app library
  • libby audiobook app
  • libby audiobooks
  • libby book app
  • libby ebooks
  • libby library
  • libby reading app

Do you work for Libby? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Libby compete?

Libby is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Audiobook and ebook services5th of 70.73%Shown above
Kids reading apps7th of 80.31%Show ranking
Creator with pink hair and a pink jacket

Is Libby your brand?

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