Brandwave

Libby vs Sunshine Online:Which is more popular?

In September 2026, Sunshine Online had more branded searches than Libby among kids reading apps in New Zealand. Sunshine Online had about 9,900 branded searches, while Libby had 210. Sunshine Online made up 14.6% of all kids reading app searches we track, and Libby accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Libby and Sunshine Online each appeared in three of the five answers. Sunshine Online was mentioned before Libby in three out of four answers that named either.

Among kids reading apps in New Zealand in September 2026

Who do people search for more?

Sunshine Online, about 47 searches for every 1 for Libby

Sunshine Online 9.9K searchesLibby 210 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Libby in 3 of 5Sunshine Online in 3 of 5

Who does AI recommend more?

Sunshine Online, named ahead of Libby in 3 of 4 answers

Sunshine Online first in 3Libby first in 1

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Libby was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sunshine Online was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sunshine Online was listed before Libby in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reading Eggs1st
  2. Sunshine Online2nd
  3. Khan Academy3rd
  4. Epic4th
  5. Teach Your Monster to Read5th
  6. Libby6th
  7. Raz-Kids–
  8. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Libby or Sunshine Online more popular in search?

This chart shows how often people search Google for Libby and Sunshine Online by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.

Libby and Sunshine Online among kids reading apps in New Zealand, by month

Share of searches by month for Sunshine Online, Libby. The figures are in the table below the chart.

View monthly share of searches table
MonthReading EggsEpicKhan AcademySunshine OnlineRaz-KidsTeach Your Monster to ReadLibbyWushka
Oct 202539%23.8%17.5%17.4%1%0.85%0.24%0.16%
Nov 202539.8%29.1%14.6%14.5%0.71%0.87%0.31%0.11%
Dec 202539.3%24.5%21.5%11.7%0.68%1%1.3%0.1%
Jan 202636.8%6.1%45.3%7.3%0.78%1.5%2.2%0.11%
Feb 202640.7%27%14.9%14.9%0.88%1.2%0.39%0.02%
Mar 202640.9%26.3%12.2%18.3%0.83%1.1%0.26%0.09%
Apr 202641.7%21.2%18.7%15.2%1.1%1.1%0.6%0.41%
May 202636.8%27.6%16.5%16.4%0.98%0.98%0.29%0.43%
Jun 202636.7%27.5%16.6%16.4%1.1%0.98%0.29%0.36%
Jul 202641.7%21.2%19%15.2%1.1%1.1%0.49%0.21%
Aug 202641.4%25.3%15.3%15.1%1.2%1.1%0.32%0.17%
Sep 202639.9%28.8%14.7%14.6%0.87%0.71%0.31%0.16%

How has the Libby and Sunshine Online comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kids reading apps in September 2026?

2 changes

  1. In September 2026, Sunshine Online lost share of searches among kids reading apps in New Zealand, from 15.1% to 14.6%.

  2. Estimated monthly branded searches for Libby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Libby’s and Sunshine Online’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Libby

1 branded search term

  • libby library

Sunshine Online

1 branded search term

  • sunshine online

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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