Epic vs Reading Eggs:Which is more popular?

Name: Epic vs Reading Eggs: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Reading Eggs had more branded searches than Epic among kids reading apps in New Zealand. Reading Eggs had about 27,100 branded searches, while Epic had 19,500. Reading Eggs made up 39.9% of all kids reading app searches we track, and Epic accounted for 28.8%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Reading Eggs appeared in all five answers and Epic in two. Reading Eggs was mentioned before Epic in four out of five answers.

Among kids reading apps in New Zealand in September 2026

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reading Eggs appeared in all five answers. Epic was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Reading Eggs was listed before Epic in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Reading Eggs	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Sunshine Online	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Libby	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Epic	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Khan Academy	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Teach Your Monster to Read	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Raz-Kids	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Wushka	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Asked ChatGPT
“Which kids reading app should I use in New Zealand?”
Asked ChatGPT
“What are the best kids reading apps in New Zealand?”
Asked ChatGPT
“What's the best kids reading app in New Zealand for learning to read?”
1. 1Reading Eggs
2. 2Sunshine Online
Searched Google, AI Overview
“kids reading apps”
Searched Google, AI Overview
“digital library for kids”
1. 1Epic
2. 2Reading Eggs
3. 3Libby

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Epic or Reading Eggs more popular in search?

This chart shows how often people search Google for Epic and Reading Eggs by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.

Epic and Reading Eggs among kids reading apps in New Zealand, by month

Month	Reading Eggs	Epic	Khan Academy	Sunshine Online	Raz-Kids	Teach Your Monster to Read	Libby	Wushka
Oct 2025	39%	23.8%	17.5%	17.4%	1%	0.85%	0.24%	0.16%
Nov 2025	39.8%	29.1%	14.6%	14.5%	0.71%	0.87%	0.31%	0.11%
Dec 2025	39.3%	24.5%	21.5%	11.7%	0.68%	1%	1.3%	0.1%
Jan 2026	36.8%	6.1%	45.3%	7.3%	0.78%	1.5%	2.2%	0.11%
Feb 2026	40.7%	27%	14.9%	14.9%	0.88%	1.2%	0.39%	0.02%
Mar 2026	40.9%	26.3%	12.2%	18.3%	0.83%	1.1%	0.26%	0.09%
Apr 2026	41.7%	21.2%	18.7%	15.2%	1.1%	1.1%	0.6%	0.41%
May 2026	36.8%	27.6%	16.5%	16.4%	0.98%	0.98%	0.29%	0.43%
Jun 2026	36.7%	27.5%	16.6%	16.4%	1.1%	0.98%	0.29%	0.36%
Jul 2026	41.7%	21.2%	19%	15.2%	1.1%	1.1%	0.49%	0.21%
Aug 2026	41.4%	25.3%	15.3%	15.1%	1.2%	1.1%	0.32%	0.17%
Sep 2026	39.9%	28.8%	14.7%	14.6%	0.87%	0.71%	0.31%	0.16%

How has the Epic and Reading Eggs comparison changed over the last 12 months?

3 findings

Reading Eggs was ahead of Epic in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Epic’s share of searches among kids reading apps in New Zealand moved from 23.8% to 28.8%, and its estimated monthly branded searches moved from 16.5K to 19.5K.
Across the 12 months ending September 2026, Reading Eggs’ share of searches among kids reading apps in New Zealand moved from 39% to 39.9%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for New Zealand kids reading apps in September 2026?

2 changes

In September 2026, Epic gained share of searches among kids reading apps in New Zealand, from 25.3% to 28.8%.
In September 2026, Reading Eggs lost share of searches among kids reading apps in New Zealand, from 41.4% to 39.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Epic’s and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.