Brandwave

How popular isReading Eggs?

In September 2026, people searched for Reading Eggs by name about 27,300 times in New Zealand, about the same as the previous year. These searches made up 39.9% of all New Zealand kids reading app searches, placing Reading Eggs first out of eight apps. When we asked both ChatGPT and Google AI Overviews about kids reading apps, Reading Eggs appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Reading Eggs is the most searched of 8 competitors and the most recommended in AI answers.

  1. Reading EggsShare of searches 39.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. EpicShare of searches 28.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Khan AcademyShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Sunshine OnlineShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Raz-KidsShare of searches 0.87%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reading Eggs appeared in all five answers. Reading Eggs is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reading Eggs1st
  2. Sunshine Online2nd
  3. Khan Academy3rd
  4. Epic4th
  5. Teach Your Monster to Read5th
  6. Libby6th
  7. Raz-Kids–
  8. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which kids reading apps compete with Reading Eggs?

Reading Eggs against kids reading apps in New Zealand, by month

Share of searches by month for Reading Eggs, Epic, Khan Academy, Sunshine Online. The figures are in the table below the chart.

View monthly share of searches table
MonthReading EggsEpicKhan AcademySunshine OnlineRaz-KidsTeach Your Monster to ReadLibbyWushka
Oct 202539%23.8%17.5%17.4%1%0.85%0.24%0.16%
Nov 202539.8%29.1%14.6%14.5%0.71%0.87%0.31%0.11%
Dec 202539.3%24.5%21.5%11.7%0.68%1%1.3%0.1%
Jan 202636.8%6.1%45.3%7.3%0.78%1.5%2.2%0.11%
Feb 202640.7%27%14.9%14.9%0.88%1.2%0.39%0.02%
Mar 202640.9%26.3%12.2%18.3%0.83%1.1%0.26%0.09%
Apr 202641.7%21.2%18.7%15.2%1.1%1.1%0.6%0.41%
May 202636.8%27.6%16.5%16.4%0.98%0.98%0.29%0.43%
Jun 202636.7%27.5%16.6%16.4%1.1%0.98%0.29%0.36%
Jul 202641.7%21.2%19%15.2%1.1%1.1%0.49%0.21%
Aug 202641.4%25.3%15.3%15.1%1.2%1.1%0.32%0.17%
Sep 202639.9%28.8%14.7%14.6%0.87%0.71%0.31%0.16%

  1. 1.Reading Eggs

    39.9%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.5 points.

  2. 2.Epic

    28.8%

    Held 2nd. 19.5K estimated branded searches, -3.6% vs prior month. Share +3.4 points.

  3. 3.Khan Academy

    14.7%

    Held 3rd. 10K estimated branded searches, -18.6% vs prior month. Share -0.6 points.

  4. 4.Sunshine Online

    14.6%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Raz-Kids

    0.87%

    Held 5th. 590 estimated branded searches, -41% vs prior month. Share -0.4 points.

  6. 6.Teach Your Monster to Read

    0.71%

    Held 6th. 480 estimated branded searches, -45.5% vs prior month. Share -0.4 points.

  7. 7.Libby

    0.31%

    Held 7th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.

  8. 8.Wushka

    0.16%

    Held 8th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Reading Eggs and its closest rivals

Every comparison with Reading Eggs

11 comparisons

How has branded search demand for Reading Eggs changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Reading Eggs in New Zealand held steady at 27.3K.
  • Across the 12 months ending September 2026, Reading Eggs’ share of searches among kids reading apps in New Zealand increased from 39% to 39.9%.
  • Across the 12 months ending September 2026, Reading Eggs’ share of searches among kids reading apps in New Zealand peaked at 41.7% in July 2026 and was lowest at 36.7% in June 2026.

How did search popularity change for New Zealand kids reading apps in September 2026?

6 changes

  1. In September 2026, Epic gained share of searches among kids reading apps in New Zealand, from 25.3% to 28.8%.

  2. In September 2026, Reading Eggs lost share of searches among kids reading apps in New Zealand, from 41.4% to 39.9%.

  3. In September 2026, Khan Academy lost share of searches among kids reading apps in New Zealand, from 15.3% to 14.7%.

  4. In September 2026, Sunshine Online lost share of searches among kids reading apps in New Zealand, from 15.1% to 14.6%.

  5. Estimated monthly branded searches for Libby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  6. Estimated monthly branded searches for Teach Your Monster to Read in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Reading Eggs’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Reading Eggs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reading eggs app
  • reading eggs games
  • reading eggs learning
  • reading eggs maths
  • reading eggs mathseeds
  • readingeggs
  • readingeggs maths

Do you work for Reading Eggs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Reading Eggs compete?

Reading Eggs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
School learning platforms4th of 511.6%Show ranking
Kids reading apps1st of 839.9%Shown above
Creator with pink hair and a pink jacket

Is Reading Eggs your brand?

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