Brandwave

Reading Eggs vs Teach Your Monster to Read:Which is more popular?

In September 2026, Reading Eggs had more branded searches than Teach Your Monster to Read among kids reading apps in New Zealand. Reading Eggs had about 27,100 branded searches, while Teach Your Monster to Read had 480. Reading Eggs made up 39.9% of all kids reading app searches we track, and Teach Your Monster to Read accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Reading Eggs appeared in all five answers and Teach Your Monster to Read in two. Reading Eggs was mentioned before Teach Your Monster to Read in every answer.

Among kids reading apps in New Zealand in September 2026

Who do people search for more?

Reading Eggs, about 56 searches for every 1 for Teach Your Monster to Read

Reading Eggs 27.1K searchesTeach Your Monster to Read 480 searches

Who does AI mention more?

Reading Eggs, mentioned in every answer we collected

Reading Eggs in 5 of 5Teach Your Monster to Read in 2 of 5

Who does AI recommend more?

Reading Eggs, named ahead of Teach Your Monster to Read in every answer

Reading Eggs first in 5Teach Your Monster to Read never first

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reading Eggs appeared in all five answers. Teach Your Monster to Read was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Reading Eggs was listed before Teach Your Monster to Read in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reading Eggs1st
  2. Sunshine Online2nd
  3. Khan Academy3rd
  4. Epic4th
  5. Teach Your Monster to Read5th
  6. Libby6th
  7. Raz-Kids–
  8. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Reading Eggs or Teach Your Monster to Read more popular in search?

This chart shows how often people search Google for Reading Eggs and Teach Your Monster to Read by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.

Reading Eggs and Teach Your Monster to Read among kids reading apps in New Zealand, by month

Share of searches by month for Reading Eggs, Teach Your Monster to Read. The figures are in the table below the chart.

View monthly share of searches table
MonthReading EggsEpicKhan AcademySunshine OnlineRaz-KidsTeach Your Monster to ReadLibbyWushka
Oct 202539%23.8%17.5%17.4%1%0.85%0.24%0.16%
Nov 202539.8%29.1%14.6%14.5%0.71%0.87%0.31%0.11%
Dec 202539.3%24.5%21.5%11.7%0.68%1%1.3%0.1%
Jan 202636.8%6.1%45.3%7.3%0.78%1.5%2.2%0.11%
Feb 202640.7%27%14.9%14.9%0.88%1.2%0.39%0.02%
Mar 202640.9%26.3%12.2%18.3%0.83%1.1%0.26%0.09%
Apr 202641.7%21.2%18.7%15.2%1.1%1.1%0.6%0.41%
May 202636.8%27.6%16.5%16.4%0.98%0.98%0.29%0.43%
Jun 202636.7%27.5%16.6%16.4%1.1%0.98%0.29%0.36%
Jul 202641.7%21.2%19%15.2%1.1%1.1%0.49%0.21%
Aug 202641.4%25.3%15.3%15.1%1.2%1.1%0.32%0.17%
Sep 202639.9%28.8%14.7%14.6%0.87%0.71%0.31%0.16%

How has the Reading Eggs and Teach Your Monster to Read comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kids reading apps in September 2026?

2 changes

  1. In September 2026, Reading Eggs lost share of searches among kids reading apps in New Zealand, from 41.4% to 39.9%.

  2. Estimated monthly branded searches for Teach Your Monster to Read in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Reading Eggs’ and Teach Your Monster to Read’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reading Eggs

1 branded search term

  • readingeggs

Teach Your Monster to Read

1 branded search term

  • teach your monster to read

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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