Brandwave

How popular isLibby?

In September 2026, people searched for Libby by name about 2,630 times in New Zealand, about the same as the previous year. These searches made up 0.31% of all New Zealand kids reading app searches, placing Libby seventh out of eight apps. When we asked both ChatGPT and Google AI Overviews about kids reading apps, Libby appeared in three of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Libby is the seventh most searched of 8 competitors and the sixth most recommended in AI answers.

  1. Reading EggsShare of searches 39.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. EpicShare of searches 28.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Khan AcademyShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Sunshine OnlineShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. LibbyShare of searches 0.31%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Libby was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Libby is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reading Eggs1st
  2. Sunshine Online2nd
  3. Khan Academy3rd
  4. Epic4th
  5. Teach Your Monster to Read5th
  6. Libby6th
  7. Raz-Kids–
  8. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which kids reading apps compete with Libby?

Libby against kids reading apps in New Zealand, by month

Share of searches by month for Reading Eggs, Epic, Khan Academy, Sunshine Online, Libby. The figures are in the table below the chart.

View monthly share of searches table
MonthReading EggsEpicKhan AcademySunshine OnlineRaz-KidsTeach Your Monster to ReadLibbyWushka
Oct 202539%23.8%17.5%17.4%1%0.85%0.24%0.16%
Nov 202539.8%29.1%14.6%14.5%0.71%0.87%0.31%0.11%
Dec 202539.3%24.5%21.5%11.7%0.68%1%1.3%0.1%
Jan 202636.8%6.1%45.3%7.3%0.78%1.5%2.2%0.11%
Feb 202640.7%27%14.9%14.9%0.88%1.2%0.39%0.02%
Mar 202640.9%26.3%12.2%18.3%0.83%1.1%0.26%0.09%
Apr 202641.7%21.2%18.7%15.2%1.1%1.1%0.6%0.41%
May 202636.8%27.6%16.5%16.4%0.98%0.98%0.29%0.43%
Jun 202636.7%27.5%16.6%16.4%1.1%0.98%0.29%0.36%
Jul 202641.7%21.2%19%15.2%1.1%1.1%0.49%0.21%
Aug 202641.4%25.3%15.3%15.1%1.2%1.1%0.32%0.17%
Sep 202639.9%28.8%14.7%14.6%0.87%0.71%0.31%0.16%

  1. 1.Reading Eggs

    39.9%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.5 points.

  2. 2.Epic

    28.8%

    Held 2nd. 19.5K estimated branded searches, -3.6% vs prior month. Share +3.4 points.

  3. 3.Khan Academy

    14.7%

    Held 3rd. 10K estimated branded searches, -18.6% vs prior month. Share -0.6 points.

  4. 4.Sunshine Online

    14.6%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Raz-Kids

    0.87%

    Held 5th. 590 estimated branded searches, -41% vs prior month. Share -0.4 points.

  6. 6.Teach Your Monster to Read

    0.71%

    Held 6th. 480 estimated branded searches, -45.5% vs prior month. Share -0.4 points.

  7. 7.Libby

    0.31%

    Held 7th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.

  8. 8.Wushka

    0.16%

    Held 8th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare popularity between Libby and its closest rivals

Every comparison with Libby

13 comparisons

How has branded search demand for Libby changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Libby in New Zealand held steady, from 2.5K to 2.6K.
  • Across the 12 months ending September 2026, Libby’s share of searches among kids reading apps in New Zealand peaked at 2.2% in January 2026 and was lowest at 0.24% in October 2025.

How did search popularity change for New Zealand kids reading apps in September 2026?

6 changes

  1. In September 2026, Epic gained share of searches among kids reading apps in New Zealand, from 25.3% to 28.8%.

  2. In September 2026, Reading Eggs lost share of searches among kids reading apps in New Zealand, from 41.4% to 39.9%.

  3. In September 2026, Khan Academy lost share of searches among kids reading apps in New Zealand, from 15.3% to 14.7%.

  4. In September 2026, Sunshine Online lost share of searches among kids reading apps in New Zealand, from 15.1% to 14.6%.

  5. Estimated monthly branded searches for Libby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  6. Estimated monthly branded searches for Teach Your Monster to Read in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Libby’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Libby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • libby app
  • libby app audiobooks
  • libby app library
  • libby audiobook app
  • libby audiobooks
  • libby book app
  • libby ebooks
  • libby library
  • libby reading app

Do you work for Libby? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Libby compete?

Libby is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Audiobook and ebook services5th of 70.73%Show ranking
Kids reading apps7th of 80.31%Shown above
Creator with pink hair and a pink jacket

Is Libby your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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