Brandwave

Libby vs Reading Eggs:Which is more popular?

In September 2026, Reading Eggs had more branded searches than Libby among kids reading apps in New Zealand. Reading Eggs had about 27,100 branded searches, while Libby had 210. Reading Eggs made up 39.9% of all kids reading app searches we track, and Libby accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Reading Eggs appeared in all five answers and Libby in three. Reading Eggs was mentioned before Libby in every answer.

Among kids reading apps in New Zealand in September 2026

Who do people search for more?

Reading Eggs, about 129 searches for every 1 for Libby

Reading Eggs 27.1K searchesLibby 210 searches

Who does AI mention more?

Reading Eggs, mentioned in every answer we collected

Reading Eggs in 5 of 5Libby in 3 of 5

Who does AI recommend more?

Reading Eggs, named ahead of Libby in every answer

Reading Eggs first in 5Libby never first

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reading Eggs appeared in all five answers. Libby was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Reading Eggs was listed before Libby in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reading Eggs1st
  2. Sunshine Online2nd
  3. Khan Academy3rd
  4. Epic4th
  5. Teach Your Monster to Read5th
  6. Libby6th
  7. Raz-Kids–
  8. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Libby or Reading Eggs more popular in search?

This chart shows how often people search Google for Libby and Reading Eggs by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.

Libby and Reading Eggs among kids reading apps in New Zealand, by month

Share of searches by month for Reading Eggs, Libby. The figures are in the table below the chart.

View monthly share of searches table
MonthReading EggsEpicKhan AcademySunshine OnlineRaz-KidsTeach Your Monster to ReadLibbyWushka
Oct 202539%23.8%17.5%17.4%1%0.85%0.24%0.16%
Nov 202539.8%29.1%14.6%14.5%0.71%0.87%0.31%0.11%
Dec 202539.3%24.5%21.5%11.7%0.68%1%1.3%0.1%
Jan 202636.8%6.1%45.3%7.3%0.78%1.5%2.2%0.11%
Feb 202640.7%27%14.9%14.9%0.88%1.2%0.39%0.02%
Mar 202640.9%26.3%12.2%18.3%0.83%1.1%0.26%0.09%
Apr 202641.7%21.2%18.7%15.2%1.1%1.1%0.6%0.41%
May 202636.8%27.6%16.5%16.4%0.98%0.98%0.29%0.43%
Jun 202636.7%27.5%16.6%16.4%1.1%0.98%0.29%0.36%
Jul 202641.7%21.2%19%15.2%1.1%1.1%0.49%0.21%
Aug 202641.4%25.3%15.3%15.1%1.2%1.1%0.32%0.17%
Sep 202639.9%28.8%14.7%14.6%0.87%0.71%0.31%0.16%

How has the Libby and Reading Eggs comparison changed over the last 12 months?

3 findings
  • Reading Eggs was ahead of Libby in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Libby’s share of searches among kids reading apps in New Zealand moved from 0.24% to 0.31%, and its estimated monthly branded searches moved from 170 to 210.
  • Across the 12 months ending September 2026, Reading Eggs’ share of searches among kids reading apps in New Zealand moved from 39% to 39.9%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for New Zealand kids reading apps in September 2026?

2 changes

  1. In September 2026, Reading Eggs lost share of searches among kids reading apps in New Zealand, from 41.4% to 39.9%.

  2. Estimated monthly branded searches for Libby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Libby’s and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Libby

1 branded search term

  • libby library

Reading Eggs

1 branded search term

  • readingeggs

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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