Brandwave

How popular isReading Eggs in search?

In August 2026, there were an estimated 34.1K branded searches for Reading Eggs in New Zealand which is up 22.1% over the last 11 months. Reading Eggs holds 61.2% estimated Share of Search among New Zealand kids reading apps and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Reading Eggs61.2%
  2. Epic36.8%
  3. Raz-Kids1.8%
  4. Wushka0.29%
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Which kids reading apps compete with Reading Eggs?

Reading Eggs against kids reading apps in New Zealand, by month

Share of Search by month for Reading Eggs, Epic. The figures are in the table below the chart.

View monthly share of search table
MonthReading EggsEpicRaz-KidsWushka
Oct 202561.6%36.6%1.6%0.29%
Nov 202557.5%41.3%1%0.17%
Dec 202561.9%36.9%1%0.2%
Jan 202685.2%12.9%1.6%0.34%
Feb 202659.9%38.8%1.3%0.03%
Mar 202660.4%38.2%1.2%0.15%
Apr 202665.2%32.5%1.7%0.65%
May 202656.3%41.6%1.5%0.66%
Jun 202656.4%41.4%1.7%0.56%
Jul 202665.4%32.6%1.7%0.31%
Aug 202661.2%36.8%1.8%0.29%
Sep 2026————

  1. 1.Reading Eggs

    61.2%

    held 1st · 34.1K estimated branded searches · +48.4% vs prior month · -4.2 points

  2. 2.Epic

    36.8%

    held 2nd · 20.5K estimated branded searches · +78.8% vs prior month · +4.1 points

  3. 3.Raz-Kids

    1.8%

    held 3rd · 1K estimated branded searches · +69.5% vs prior month · +0.1 points

  4. 4.Wushka

    0.29%

    held 4th · 160 estimated branded searches · +45.5% vs prior month · 0 points

Compare search popularity between Reading Eggs and its closest rivals

How has branded search demand for Reading Eggs changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Reading Eggs in New Zealand rose from 27.9K to 34.1K.
  • Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among kids reading apps in New Zealand peaked at 85.2% in January 2026 and was lowest at 56.3% in May 2026.

How did search popularity change for New Zealand kids reading apps in August 2026?

  1. In August 2026, Epic gained estimated Share of Search among kids reading apps in New Zealand, from 32.6% to 36.8%.

  2. In August 2026, Reading Eggs lost estimated Share of Search among kids reading apps in New Zealand, from 65.4% to 61.2%.

  3. Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

  4. Estimated monthly branded searches for Wushka in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026.

Which school learning platforms compete with Reading Eggs?

Reading Eggs against school learning platforms in New Zealand, by month

Share of Search by month for Education Perfect, Mathletics, Reading Eggs, Maths Buddy, Prodigy. The figures are in the table below the chart.

View monthly share of search table
MonthEducation PerfectMathleticsReading EggsMaths BuddyProdigy
Oct 202531.8%31.8%11.8%14.1%10.6%
Nov 202526.1%32%14.4%14.2%13.3%
Dec 202511.4%30.1%20.4%10.8%27.2%
Jan 202628.4%15.7%29.9%6.9%19.2%
Feb 202641.3%22.8%12.6%12.3%11.1%
Mar 202640.7%27.2%12.3%12.2%7.5%
Apr 202640.9%27.5%15.3%12.2%4.2%
May 202639.9%26.9%12.1%14.6%6.5%
Jun 202637.2%25.3%11.4%13.7%12.5%
Jul 202635.6%29.3%13.3%10.7%11.2%
Aug 202637.5%31%11.5%11.3%8.8%
Sep 2026—————

  1. 1.Education Perfect

    37.5%

    held 1st · 111K estimated branded searches · +81.4% vs prior month · +1.9 points

  2. 2.Mathletics

    31%

    held 2nd · 92K estimated branded searches · +82% vs prior month · +1.7 points

  3. 3.Reading Eggs

    11.5%

    held 3rd · 34.1K estimated branded searches · +48.4% vs prior month · -1.8 points

  4. 4.Maths Buddy

    11.3%

    moved from 5th to 4th · 33.5K estimated branded searches · +81.7% vs prior month · +0.6 points

  5. 5.Prodigy

    8.8%

    moved from 4th to 5th · 26.2K estimated branded searches · +35.3% vs prior month · -2.4 points

Compare search popularity between Reading Eggs and its closest rivals

How has branded search demand for Reading Eggs changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among school learning platforms in New Zealand peaked at 29.9% in January 2026 and was lowest at 11.4% in June 2026.
  • Across the 11 months ending August 2026, Reading Eggs rose from 4th to 3rd among school learning platforms in New Zealand.

How did search popularity change for New Zealand school learning platforms in August 2026?

  1. In August 2026, Maths Buddy overtook Prodigy to rank 4th among school learning platforms in New Zealand, at 11.3%.

  2. In August 2026, Education Perfect gained estimated Share of Search among school learning platforms in New Zealand, from 35.6% to 37.5%.

  3. In August 2026, Mathletics gained estimated Share of Search among school learning platforms in New Zealand, from 29.3% to 31%.

  4. In August 2026, Prodigy lost estimated Share of Search among school learning platforms in New Zealand, from 11.2% to 8.8%.

  5. In August 2026, Reading Eggs lost estimated Share of Search among school learning platforms in New Zealand, from 13.3% to 11.5%.

How is Reading Eggs measured?

Brandwave collects information about searches that people make online using Reading Eggs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • abc reading eggs learn to read
  • reading eggs app
  • reading eggs cost
  • reading eggs games
  • reading eggs learning
  • reading eggs maths
  • reading eggs mathseeds
  • reading eggs near me
  • reading eggs nz
  • reading eggs online
  • reading eggs reading app
  • readingeggs
  • readingeggs co nz
  • readingeggs free
  • readingeggs maths
  • readingeggs nz

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How the Brand Demand Index is measured

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