Brandwave

School learning platforms in New Zealand:Which brands are most popular in search?

In August 2026, Education Perfect was the most searched among school learning platforms in New Zealand, with an estimated 111K branded searches and 37.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Education Perfect37.5%
  2. Mathletics31%
  3. Reading Eggs11.5%
  4. Maths Buddy11.3%
  5. Prodigy8.8%

Follow school learning platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the online learning platforms New Zealand schools and parents use for maths, reading and revision. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among school learning platforms in New Zealand, by month

Share of Search by month for Education Perfect, Mathletics, Reading Eggs, Maths Buddy, Prodigy. The figures are in the table below the chart.

View monthly share of search table
MonthEducation PerfectMathleticsReading EggsMaths BuddyProdigy
Oct 202531.8%31.8%11.8%14.1%10.6%
Nov 202526.1%32%14.4%14.2%13.3%
Dec 202511.4%30.1%20.4%10.8%27.2%
Jan 202628.4%15.7%29.9%6.9%19.2%
Feb 202641.3%22.8%12.6%12.3%11.1%
Mar 202640.7%27.2%12.3%12.2%7.5%
Apr 202640.9%27.5%15.3%12.2%4.2%
May 202639.9%26.9%12.1%14.6%6.5%
Jun 202637.2%25.3%11.4%13.7%12.5%
Jul 202635.6%29.3%13.3%10.7%11.2%
Aug 202637.5%31%11.5%11.3%8.8%
Sep 2026—————

This month’s ranking, August 2026

  1. held 1st · 111K estimated branded searches · +81.4% vs prior month · +1.9 points

  2. held 2nd · 92K estimated branded searches · +82% vs prior month · +1.7 points

  3. held 3rd · 34.1K estimated branded searches · +48.4% vs prior month · -1.8 points

  4. 4.Maths Buddy

    11.3%

    moved from 5th to 4th · 33.5K estimated branded searches · +81.7% vs prior month · +0.6 points

  5. 5.Prodigy

    8.8%

    moved from 4th to 5th · 26.2K estimated branded searches · +35.3% vs prior month · -2.4 points

Compare search popularity between leading brands

Which brand is most popular in search among school learning platforms in New Zealand?

In August 2026, Education Perfect was the most searched among school learning platforms in New Zealand, with an estimated 111K branded searches and 37.5% estimated Share of Search within this set. Mathletics is in 2nd place, 6.5 percentage points behind at 31% Share of Search.

New Zealand school learning platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Education Perfect31.8% → 37.5%41.3%Feb 202611.4%Dec 20251st
Mathletics31.8% → 31%32%Nov 202515.7%Jan 20262nd
Reading Eggs11.8% → 11.5%29.9%Jan 202611.4%Jun 20264th → 3rd
Maths Buddy14.1% → 11.3%14.6%May 20266.9%Jan 20263rd → 4th
Prodigy10.6% → 8.8%27.2%Dec 20254.2%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Education Perfect’s estimated Share of Search among school learning platforms in New Zealand increased from 31.8% to 37.5%.
  • Across the 11 months ending August 2026, Mathletics’ estimated Share of Search among school learning platforms in New Zealand decreased from 31.8% to 31%.
  • Across the 11 months ending August 2026, Maths Buddy’s estimated Share of Search among school learning platforms in New Zealand decreased from 14.1% to 11.3%.
  • Across the 11 months ending August 2026, Prodigy’s estimated Share of Search among school learning platforms in New Zealand decreased from 10.6% to 8.8%.
  • Across the 11 months ending August 2026, Education Perfect’s estimated Share of Search among school learning platforms in New Zealand peaked at 41.3% in February 2026 and was lowest at 11.4% in December 2025.
  • Across the 11 months ending August 2026, Mathletics’ estimated Share of Search among school learning platforms in New Zealand peaked at 32% in November 2025 and was lowest at 15.7% in January 2026.
  • Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among school learning platforms in New Zealand peaked at 29.9% in January 2026 and was lowest at 11.4% in June 2026.
  • Across the 11 months ending August 2026, Maths Buddy’s estimated Share of Search among school learning platforms in New Zealand peaked at 14.6% in May 2026 and was lowest at 6.9% in January 2026.
  • Across the 11 months ending August 2026, Prodigy’s estimated Share of Search among school learning platforms in New Zealand peaked at 27.2% in December 2025 and was lowest at 4.2% in April 2026.
  • Across the 11 months ending August 2026, Reading Eggs rose from 4th to 3rd among school learning platforms in New Zealand.
  • Across the 11 months ending August 2026, Maths Buddy fell from 3rd to 4th among school learning platforms in New Zealand.

How did search popularity change for New Zealand school learning platforms in August 2026?

  1. In August 2026, Maths Buddy overtook Prodigy to rank 4th among school learning platforms in New Zealand, at 11.3%.

  2. In August 2026, Education Perfect gained estimated Share of Search among school learning platforms in New Zealand, from 35.6% to 37.5%.

  3. In August 2026, Mathletics gained estimated Share of Search among school learning platforms in New Zealand, from 29.3% to 31%.

  4. In August 2026, Prodigy lost estimated Share of Search among school learning platforms in New Zealand, from 11.2% to 8.8%.

  5. In August 2026, Reading Eggs lost estimated Share of Search among school learning platforms in New Zealand, from 13.3% to 11.5%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.