Maths Buddy vs Reading Eggs:Which is more popular by branded search in New Zealand?
In August 2026, Maths Buddy and Reading Eggs were level on Share of Search among school learning platforms in New Zealand, with an estimated 33.5K versus 34.1K branded searches, at 11.3% and 11.5% estimated Share of Search.
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Which is more popular in search, Maths Buddy or Reading Eggs?
Compare the online learning platforms New Zealand schools and parents use for maths, reading and revision. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reading Eggs, Maths Buddy. The figures are in the table below the chart.
View monthly share of search table
| Month | Education Perfect | Mathletics | Reading Eggs | Maths Buddy | Prodigy |
|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 31.8% | 11.8% | 14.1% | 10.6% |
| Nov 2025 | 26.1% | 32% | 14.4% | 14.2% | 13.3% |
| Dec 2025 | 11.4% | 30.1% | 20.4% | 10.8% | 27.2% |
| Jan 2026 | 28.4% | 15.7% | 29.9% | 6.9% | 19.2% |
| Feb 2026 | 41.3% | 22.8% | 12.6% | 12.3% | 11.1% |
| Mar 2026 | 40.7% | 27.2% | 12.3% | 12.2% | 7.5% |
| Apr 2026 | 40.9% | 27.5% | 15.3% | 12.2% | 4.2% |
| May 2026 | 39.9% | 26.9% | 12.1% | 14.6% | 6.5% |
| Jun 2026 | 37.2% | 25.3% | 11.4% | 13.7% | 12.5% |
| Jul 2026 | 35.6% | 29.3% | 13.3% | 10.7% | 11.2% |
| Aug 2026 | 37.5% | 31% | 11.5% | 11.3% | 8.8% |
| Sep 2026 | — | — | — | — | — |
How has the Maths Buddy and Reading Eggs comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Reading Eggs took it in November 2025, Maths Buddy took it in May 2026, Reading Eggs took it in July 2026.
- Across the 11 months ending August 2026, Maths Buddy’s estimated Share of Search among school learning platforms in New Zealand moved from 14.1% to 11.3%, and its estimated monthly branded searches moved from 33.4K to 33.5K.
- Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among school learning platforms in New Zealand moved from 11.8% to 11.5%, and its estimated monthly branded searches moved from 27.9K to 34.1K.
How did search popularity change for New Zealand school learning platforms in August 2026?
2 changes
In August 2026, Maths Buddy overtook Prodigy to rank 4th among school learning platforms in New Zealand, at 11.3%.
In August 2026, Reading Eggs lost estimated Share of Search among school learning platforms in New Zealand, from 13.3% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Maths Buddy’s and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maths Buddy
7 branded search terms
- maths buddy
- maths buddy nz
- maths buddy online
- mathsbuddy
- mathsbuddy co nz
- mathsbuddy nz
- speed skills maths buddy
Reading Eggs
16 branded search terms
- abc reading eggs learn to read
- reading eggs app
- reading eggs cost
- reading eggs games
- reading eggs learning
- reading eggs maths
- reading eggs mathseeds
- reading eggs near me
- reading eggs nz
- reading eggs online
- reading eggs reading app
- readingeggs
- readingeggs co nz
- readingeggs free
- readingeggs maths
- readingeggs nz
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