Brandwave

How popular isMaths Buddy?

In September 2026, people searched for Maths Buddy by name about 27,100 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 11.5% of all New Zealand school learning platform searches, placing Maths Buddy fifth out of five platforms. When we asked both ChatGPT and Google AI Overviews about school learning platforms, Maths Buddy appeared in one of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Maths Buddy is the fifth most searched of 5 competitors and the third most recommended in AI answers.

  1. Education PerfectShare of searches 38.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. MathleticsShare of searches 25.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. ProdigyShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Reading EggsShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Maths BuddyShare of searches 11.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top school learning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maths Buddy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maths Buddy is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mathletics1st
  2. Education Perfect2nd
  3. Maths Buddy3rd
  4. Prodigy–
  5. Reading Eggs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Education Perfect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mathletics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maths Buddy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prodigy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reading Eggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about school learning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which school learning platforms compete with Maths Buddy?

Maths Buddy against school learning platforms in New Zealand, by month

Share of searches by month for Education Perfect, Mathletics, Prodigy, Reading Eggs, Maths Buddy. The figures are in the table below the chart.

View monthly share of searches table
MonthEducation PerfectMathleticsProdigyReading EggsMaths Buddy
Oct 202531.7%31.8%10.7%11.7%14.2%
Nov 202526.1%32%13.4%14.3%14.2%
Dec 202510.9%30.1%27.8%20.2%10.9%
Jan 202628.4%15.7%20%29%6.9%
Feb 202641.2%22.7%11.2%12.5%12.4%
Mar 202640.7%27.2%7.6%12.3%12.2%
Apr 202640.9%27.5%4.2%15.1%12.2%
May 202639.8%26.9%6.5%12.1%14.7%
Jun 202637.2%25.2%12.6%11.3%13.7%
Jul 202635.6%29.3%11.3%13.2%10.6%
Aug 202637.5%30.9%8.9%11.4%11.3%
Sep 202638.6%25.9%12.4%11.6%11.5%
  1. Held 1st. 90.6K estimated branded searches, -17.8% vs prior month. Share +1 points.

  2. 2.Mathletics

    25.9%

    Held 2nd. 60.7K estimated branded searches, -33.1% vs prior month. Share -5.1 points.

  3. 3.Prodigy

    12.4%

    Moved from 5th to 3rd. 29K estimated branded searches, +11.4% vs prior month. Share +3.5 points.

  4. Moved from 3rd to 4th. 27.3K estimated branded searches, -18.2% vs prior month. Share +0.3 points.

  5. 5.Maths Buddy

    11.5%

    Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.3 points.

Compare popularity between Maths Buddy and its closest rivals

Every comparison with Maths Buddy

11 comparisons

How has branded search demand for Maths Buddy changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Maths Buddy in New Zealand fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Maths Buddy’s share of searches among school learning platforms in New Zealand decreased from 14.2% to 11.5%.
  • Across the 12 months ending September 2026, Maths Buddy’s share of searches among school learning platforms in New Zealand peaked at 14.7% in May 2026 and was lowest at 6.9% in January 2026.
  • Across the 12 months ending September 2026, Maths Buddy fell from 3rd to 5th among school learning platforms in New Zealand.

How did search popularity change for New Zealand school learning platforms in September 2026?

4 changes
  1. In September 2026, Prodigy overtook Reading Eggs and Maths Buddy to rank 3rd among school learning platforms in New Zealand, with 12.4% of the searches.

  2. In September 2026, Education Perfect gained share of searches among school learning platforms in New Zealand, from 37.5% to 38.6%.

  3. In September 2026, Mathletics lost share of searches among school learning platforms in New Zealand, from 30.9% to 25.9%.

  4. Estimated monthly branded searches for Maths Buddy in New Zealand fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Maths Buddy’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Maths Buddy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • maths buddy
  • mathsbuddy

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How the Brand Demand Index is measured

Where does Maths Buddy compete?

Maths Buddy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
School learning platforms5th of 511.5%Shown above
Maths apps1st of 839.8%Show ranking
Creator with pink hair and a pink jacket

Is Maths Buddy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.