Brandwave

How popular isReading Eggs?

In September 2026, people searched for Reading Eggs by name about 27,300 times in New Zealand, about the same as the previous year. These searches made up 11.6% of all New Zealand school learning platform searches, placing Reading Eggs fourth out of five platforms. When we asked both ChatGPT and Google AI Overviews about school learning platforms, Reading Eggs did not appear in any of the answers.

Search and AI answers in September 2026

Reading Eggs is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. Education PerfectShare of searches 38.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. MathleticsShare of searches 25.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. ProdigyShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Reading EggsShare of searches 11.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Maths BuddyShare of searches 11.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top school learning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reading Eggs did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mathletics1st
  2. Education Perfect2nd
  3. Maths Buddy3rd
  4. Prodigy–
  5. Reading Eggs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Education Perfect3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mathletics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maths Buddy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prodigy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reading Eggs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about school learning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which school learning platforms compete with Reading Eggs?

Reading Eggs against school learning platforms in New Zealand, by month

Share of searches by month for Education Perfect, Mathletics, Prodigy, Reading Eggs, Maths Buddy. The figures are in the table below the chart.

View monthly share of searches table
MonthEducation PerfectMathleticsProdigyReading EggsMaths Buddy
Oct 202531.7%31.8%10.7%11.7%14.2%
Nov 202526.1%32%13.4%14.3%14.2%
Dec 202510.9%30.1%27.8%20.2%10.9%
Jan 202628.4%15.7%20%29%6.9%
Feb 202641.2%22.7%11.2%12.5%12.4%
Mar 202640.7%27.2%7.6%12.3%12.2%
Apr 202640.9%27.5%4.2%15.1%12.2%
May 202639.8%26.9%6.5%12.1%14.7%
Jun 202637.2%25.2%12.6%11.3%13.7%
Jul 202635.6%29.3%11.3%13.2%10.6%
Aug 202637.5%30.9%8.9%11.4%11.3%
Sep 202638.6%25.9%12.4%11.6%11.5%

  1. 1.Education Perfect

    38.6%

    Held 1st. 90.6K estimated branded searches, -17.8% vs prior month. Share +1 points.

  2. 2.Mathletics

    25.9%

    Held 2nd. 60.7K estimated branded searches, -33.1% vs prior month. Share -5.1 points.

  3. 3.Prodigy

    12.4%

    Moved from 5th to 3rd. 29K estimated branded searches, +11.4% vs prior month. Share +3.5 points.

  4. 4.Reading Eggs

    11.6%

    Moved from 3rd to 4th. 27.3K estimated branded searches, -18.2% vs prior month. Share +0.3 points.

  5. 5.Maths Buddy

    11.5%

    Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.3 points.

Compare popularity between Reading Eggs and its closest rivals

Every comparison with Reading Eggs

11 comparisons

How has branded search demand for Reading Eggs changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Reading Eggs in New Zealand held steady at 27.3K.
  • Across the 12 months ending September 2026, Reading Eggs’ share of searches among school learning platforms in New Zealand peaked at 29% in January 2026 and was lowest at 11.3% in June 2026.

How did search popularity change for New Zealand school learning platforms in September 2026?

4 changes

  1. In September 2026, Prodigy overtook Reading Eggs and Maths Buddy to rank 3rd among school learning platforms in New Zealand, with 12.4% of the searches.

  2. In September 2026, Education Perfect gained share of searches among school learning platforms in New Zealand, from 37.5% to 38.6%.

  3. In September 2026, Mathletics lost share of searches among school learning platforms in New Zealand, from 30.9% to 25.9%.

  4. Estimated monthly branded searches for Maths Buddy in New Zealand fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are Reading Eggs’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Reading Eggs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reading eggs app
  • reading eggs games
  • reading eggs learning
  • reading eggs maths
  • reading eggs mathseeds
  • readingeggs
  • readingeggs maths

Do you work for Reading Eggs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Reading Eggs compete?

Reading Eggs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
School learning platforms4th of 511.6%Shown above
Kids reading apps1st of 839.9%Show ranking
Creator with pink hair and a pink jacket

Is Reading Eggs your brand?

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