Mathletics vs Reading Eggs:Which is more popular by branded search in New Zealand?
In August 2026, Mathletics had more branded searches than Reading Eggs among school learning platforms in New Zealand. Mathletics was estimated to have 92K branded searches compared to Reading Eggs’ 34.1K, and held a 31% Share of Search versus Reading Eggs’ 11.5%.
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Which is more popular in search, Mathletics or Reading Eggs?
Compare the online learning platforms New Zealand schools and parents use for maths, reading and revision. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mathletics, Reading Eggs. The figures are in the table below the chart.
View monthly share of search table
| Month | Education Perfect | Mathletics | Reading Eggs | Maths Buddy | Prodigy |
|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 31.8% | 11.8% | 14.1% | 10.6% |
| Nov 2025 | 26.1% | 32% | 14.4% | 14.2% | 13.3% |
| Dec 2025 | 11.4% | 30.1% | 20.4% | 10.8% | 27.2% |
| Jan 2026 | 28.4% | 15.7% | 29.9% | 6.9% | 19.2% |
| Feb 2026 | 41.3% | 22.8% | 12.6% | 12.3% | 11.1% |
| Mar 2026 | 40.7% | 27.2% | 12.3% | 12.2% | 7.5% |
| Apr 2026 | 40.9% | 27.5% | 15.3% | 12.2% | 4.2% |
| May 2026 | 39.9% | 26.9% | 12.1% | 14.6% | 6.5% |
| Jun 2026 | 37.2% | 25.3% | 11.4% | 13.7% | 12.5% |
| Jul 2026 | 35.6% | 29.3% | 13.3% | 10.7% | 11.2% |
| Aug 2026 | 37.5% | 31% | 11.5% | 11.3% | 8.8% |
| Sep 2026 | — | — | — | — | — |
How has the Mathletics and Reading Eggs comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Reading Eggs took it in January 2026, Mathletics took it in February 2026.
- Across the 11 months ending August 2026, Mathletics’ estimated Share of Search among school learning platforms in New Zealand moved from 31.8% to 31%, and its estimated monthly branded searches moved from 75.3K to 92K.
- Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among school learning platforms in New Zealand moved from 11.8% to 11.5%, and its estimated monthly branded searches moved from 27.9K to 34.1K.
How did search popularity change for New Zealand school learning platforms in August 2026?
2 changes
In August 2026, Mathletics gained estimated Share of Search among school learning platforms in New Zealand, from 29.3% to 31%.
In August 2026, Reading Eggs lost estimated Share of Search among school learning platforms in New Zealand, from 13.3% to 11.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Mathletics’ and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mathletics
12 branded search terms
- letics mathletics
- live mathletics
- mathletics
- mathletics com
- mathletics for students
- mathletics free
- mathletics learning
- mathletics maths
- mathletics near me
- mathletics nz
- mathletics old
- mathletics online
Reading Eggs
16 branded search terms
- abc reading eggs learn to read
- reading eggs app
- reading eggs cost
- reading eggs games
- reading eggs learning
- reading eggs maths
- reading eggs mathseeds
- reading eggs near me
- reading eggs nz
- reading eggs online
- reading eggs reading app
- readingeggs
- readingeggs co nz
- readingeggs free
- readingeggs maths
- readingeggs nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.