Brandwave

Reading Eggs vs Sunshine Online:Which is more popular?

In September 2026, Reading Eggs had more branded searches than Sunshine Online among kids reading apps in New Zealand. Reading Eggs had about 27,100 branded searches, while Sunshine Online had 9,900. Reading Eggs made up 39.9% of all kids reading app searches we track, and Sunshine Online accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Reading Eggs appeared in all five answers and Sunshine Online in three. Reading Eggs was mentioned before Sunshine Online in every answer.

Among kids reading apps in New Zealand in September 2026

Who do people search for more?

Reading Eggs, about 3 searches for every 1 for Sunshine Online

Reading Eggs 27.1K searchesSunshine Online 9.9K searches

Who does AI mention more?

Reading Eggs, mentioned in every answer we collected

Reading Eggs in 5 of 5Sunshine Online in 3 of 5

Who does AI recommend more?

Reading Eggs, named ahead of Sunshine Online in every answer

Reading Eggs first in 5Sunshine Online never first

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reading Eggs appeared in all five answers. Sunshine Online was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reading Eggs was listed before Sunshine Online in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reading Eggs1st
  2. Sunshine Online2nd
  3. Khan Academy3rd
  4. Epic4th
  5. Teach Your Monster to Read5th
  6. Libby6th
  7. Raz-Kids–
  8. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Reading Eggs or Sunshine Online more popular in search?

This chart shows how often people search Google for Reading Eggs and Sunshine Online by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.

Reading Eggs and Sunshine Online among kids reading apps in New Zealand, by month

Share of searches by month for Reading Eggs, Sunshine Online. The figures are in the table below the chart.

View monthly share of searches table
MonthReading EggsEpicKhan AcademySunshine OnlineRaz-KidsTeach Your Monster to ReadLibbyWushka
Oct 202539%23.8%17.5%17.4%1%0.85%0.24%0.16%
Nov 202539.8%29.1%14.6%14.5%0.71%0.87%0.31%0.11%
Dec 202539.3%24.5%21.5%11.7%0.68%1%1.3%0.1%
Jan 202636.8%6.1%45.3%7.3%0.78%1.5%2.2%0.11%
Feb 202640.7%27%14.9%14.9%0.88%1.2%0.39%0.02%
Mar 202640.9%26.3%12.2%18.3%0.83%1.1%0.26%0.09%
Apr 202641.7%21.2%18.7%15.2%1.1%1.1%0.6%0.41%
May 202636.8%27.6%16.5%16.4%0.98%0.98%0.29%0.43%
Jun 202636.7%27.5%16.6%16.4%1.1%0.98%0.29%0.36%
Jul 202641.7%21.2%19%15.2%1.1%1.1%0.49%0.21%
Aug 202641.4%25.3%15.3%15.1%1.2%1.1%0.32%0.17%
Sep 202639.9%28.8%14.7%14.6%0.87%0.71%0.31%0.16%

How has the Reading Eggs and Sunshine Online comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kids reading apps in September 2026?

2 changes

  1. In September 2026, Reading Eggs lost share of searches among kids reading apps in New Zealand, from 41.4% to 39.9%.

  2. In September 2026, Sunshine Online lost share of searches among kids reading apps in New Zealand, from 15.1% to 14.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Reading Eggs’ and Sunshine Online’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reading Eggs

1 branded search term

  • readingeggs

Sunshine Online

1 branded search term

  • sunshine online

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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