How popular isSunshine Online?
In September 2026, people searched for Sunshine Online by name about 9,900 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 14.6% of all New Zealand kids reading app searches, placing Sunshine Online fourth out of eight apps. When we asked both ChatGPT and Google AI Overviews about kids reading apps, Sunshine Online appeared in three of the five answers and was the second most recommended of the eight.
Sunshine Online is the fourth most searched of 8 competitors and the second most recommended in AI answers.
Reading EggsShare of searches 39.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
EpicShare of searches 28.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Khan AcademyShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Sunshine OnlineShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Raz-KidsShare of searches 0.87%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top kids reading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunshine Online was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sunshine Online is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids reading apps
5 answers
Asked ChatGPT
“Which kids reading app should I use in New Zealand?”
Asked ChatGPT
“What are the best kids reading apps in New Zealand?”
Asked ChatGPT
“What's the best kids reading app in New Zealand for learning to read?”
Searched Google, AI Overview
“kids reading apps”
Searched Google, AI Overview
“digital library for kids”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which kids reading apps compete with Sunshine Online?
Share of searches by month for Reading Eggs, Epic, Khan Academy, Sunshine Online. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reading Eggs | Epic | Khan Academy | Sunshine Online | Raz-Kids | Teach Your Monster to Read | Libby | Wushka |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 23.8% | 17.5% | 17.4% | 1% | 0.85% | 0.24% | 0.16% |
| Nov 2025 | 39.8% | 29.1% | 14.6% | 14.5% | 0.71% | 0.87% | 0.31% | 0.11% |
| Dec 2025 | 39.3% | 24.5% | 21.5% | 11.7% | 0.68% | 1% | 1.3% | 0.1% |
| Jan 2026 | 36.8% | 6.1% | 45.3% | 7.3% | 0.78% | 1.5% | 2.2% | 0.11% |
| Feb 2026 | 40.7% | 27% | 14.9% | 14.9% | 0.88% | 1.2% | 0.39% | 0.02% |
| Mar 2026 | 40.9% | 26.3% | 12.2% | 18.3% | 0.83% | 1.1% | 0.26% | 0.09% |
| Apr 2026 | 41.7% | 21.2% | 18.7% | 15.2% | 1.1% | 1.1% | 0.6% | 0.41% |
| May 2026 | 36.8% | 27.6% | 16.5% | 16.4% | 0.98% | 0.98% | 0.29% | 0.43% |
| Jun 2026 | 36.7% | 27.5% | 16.6% | 16.4% | 1.1% | 0.98% | 0.29% | 0.36% |
| Jul 2026 | 41.7% | 21.2% | 19% | 15.2% | 1.1% | 1.1% | 0.49% | 0.21% |
| Aug 2026 | 41.4% | 25.3% | 15.3% | 15.1% | 1.2% | 1.1% | 0.32% | 0.17% |
| Sep 2026 | 39.9% | 28.8% | 14.7% | 14.6% | 0.87% | 0.71% | 0.31% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.9% | 27.1K | -18.1% | -1.5 points | |
| 2, held 2nd | 28.8% | 19.5K | -3.6% | +3.4 points | |
| 3, held 3rd | 14.7% | 10K | -18.6% | -0.6 points | |
| 4, held 4th | 14.6% | 9.9K | -18.2% | -0.5 points | |
| 5, held 5th | 0.87% | 590 | -41% | -0.4 points | |
| 6, held 6th | 0.71% | 480 | -45.5% | -0.4 points | |
| 7, held 7th | 0.31% | 210 | -19.2% | 0 points | |
| 8, held 8th | 0.16% | 110 | -21.4% | 0 points |
39.9%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.5 points.
2.
Epic28.8%
Held 2nd. 19.5K estimated branded searches, -3.6% vs prior month. Share +3.4 points.
14.7%
Held 3rd. 10K estimated branded searches, -18.6% vs prior month. Share -0.6 points.
14.6%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.
Raz-Kids0.87%
Held 5th. 590 estimated branded searches, -41% vs prior month. Share -0.4 points.
0.71%
Held 6th. 480 estimated branded searches, -45.5% vs prior month. Share -0.4 points.
7.
Libby0.31%
Held 7th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
8.
Wushka0.16%
Held 8th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.
Compare popularity between Sunshine Online and its closest rivals
Every comparison with Sunshine Online
7 comparisons
How has branded search demand for Sunshine Online changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sunshine Online in New Zealand fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Sunshine Online’s share of searches among kids reading apps in New Zealand decreased from 17.4% to 14.6%.
- Across the 12 months ending September 2026, Sunshine Online’s share of searches among kids reading apps in New Zealand peaked at 18.3% in March 2026 and was lowest at 7.3% in January 2026.
How did search popularity change for New Zealand kids reading apps in September 2026?
6 changes
In September 2026, Epic gained share of searches among kids reading apps in New Zealand, from 25.3% to 28.8%.
In September 2026, Reading Eggs lost share of searches among kids reading apps in New Zealand, from 41.4% to 39.9%.
In September 2026, Khan Academy lost share of searches among kids reading apps in New Zealand, from 15.3% to 14.7%.
In September 2026, Sunshine Online lost share of searches among kids reading apps in New Zealand, from 15.1% to 14.6%.
Estimated monthly branded searches for Libby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Estimated monthly branded searches for Teach Your Monster to Read in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are Sunshine Online’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sunshine Online’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sunshine online
Who owns Sunshine Online?
Sunshine Online is owned by Wendy Pye Publishing. Brandwave does not track any other brands owned by Wendy Pye Publishing.
Do you work for Sunshine Online? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sunshine Online your brand?
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