Brandwave

Khan Academy vs Sunshine Online:Which is more popular?

In September 2026, Khan Academy and Sunshine Online were level in searches among kids reading apps in New Zealand, with an estimated 10K versus 9.9K branded searches, at 14.7% and 14.6% of the total. When we asked ChatGPT and Google AI Overviews about kids reading apps, Sunshine Online appeared in three of the five answers and Khan Academy in two. Khan Academy and Sunshine Online were each mentioned first in two of the four answers that named either.

Among kids reading apps in New Zealand in September 2026

Who do people search for more?

Khan Academy and Sunshine Online are searched for about as often as each other.

Khan Academy 10K searchesSunshine Online 9.9K searches

Who does AI mention more?

Sunshine Online, mentioned in 3 of 5 answers, Khan Academy in 2

Sunshine Online in 3 of 5Khan Academy in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Khan Academy first in 2Sunshine Online first in 2

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sunshine Online was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Khan Academy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Khan Academy and Sunshine Online were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reading Eggs1st
  2. Sunshine Online2nd
  3. Khan Academy3rd
  4. Epic4th
  5. Teach Your Monster to Read5th
  6. Libby6th
  7. Raz-Kids–
  8. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Khan Academy or Sunshine Online more popular in search?

This chart shows how often people search Google for Khan Academy and Sunshine Online by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.

Khan Academy and Sunshine Online among kids reading apps in New Zealand, by month

Share of searches by month for Khan Academy, Sunshine Online. The figures are in the table below the chart.

View monthly share of searches table
MonthReading EggsEpicKhan AcademySunshine OnlineRaz-KidsTeach Your Monster to ReadLibbyWushka
Oct 202539%23.8%17.5%17.4%1%0.85%0.24%0.16%
Nov 202539.8%29.1%14.6%14.5%0.71%0.87%0.31%0.11%
Dec 202539.3%24.5%21.5%11.7%0.68%1%1.3%0.1%
Jan 202636.8%6.1%45.3%7.3%0.78%1.5%2.2%0.11%
Feb 202640.7%27%14.9%14.9%0.88%1.2%0.39%0.02%
Mar 202640.9%26.3%12.2%18.3%0.83%1.1%0.26%0.09%
Apr 202641.7%21.2%18.7%15.2%1.1%1.1%0.6%0.41%
May 202636.8%27.6%16.5%16.4%0.98%0.98%0.29%0.43%
Jun 202636.7%27.5%16.6%16.4%1.1%0.98%0.29%0.36%
Jul 202641.7%21.2%19%15.2%1.1%1.1%0.49%0.21%
Aug 202641.4%25.3%15.3%15.1%1.2%1.1%0.32%0.17%
Sep 202639.9%28.8%14.7%14.6%0.87%0.71%0.31%0.16%

How has the Khan Academy and Sunshine Online comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kids reading apps in September 2026?

2 changes
  1. In September 2026, Khan Academy lost share of searches among kids reading apps in New Zealand, from 15.3% to 14.7%.

  2. In September 2026, Sunshine Online lost share of searches among kids reading apps in New Zealand, from 15.1% to 14.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Khan Academy’s and Sunshine Online’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Khan Academy

3 branded search terms

  • khan academy
  • khan academy algebra
  • khanacademy

Sunshine Online

1 branded search term

  • sunshine online

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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