How popular isRaz-Kids?
In September 2026, people searched for Raz-Kids by name about 590 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 0.87% of all New Zealand kids reading app searches, placing Raz-Kids fifth out of eight apps. When we asked both ChatGPT and Google AI Overviews about kids reading apps, Raz-Kids did not appear in any of the answers.
Raz-Kids is the fifth most searched of 8 competitors and not listed in any AI answer.
Reading EggsShare of searches 39.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
EpicShare of searches 28.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Khan AcademyShare of searches 14.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Sunshine OnlineShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Raz-KidsShare of searches 0.87%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top kids reading apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Raz-Kids did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids reading apps
5 answers
Asked ChatGPT
“Which kids reading app should I use in New Zealand?”
Asked ChatGPT
“What are the best kids reading apps in New Zealand?”
Asked ChatGPT
“What's the best kids reading app in New Zealand for learning to read?”
Searched Google, AI Overview
“kids reading apps”
Searched Google, AI Overview
“digital library for kids”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which kids reading apps compete with Raz-Kids?
Share of searches by month for Reading Eggs, Epic, Khan Academy, Sunshine Online, Raz-Kids. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reading Eggs | Epic | Khan Academy | Sunshine Online | Raz-Kids | Teach Your Monster to Read | Libby | Wushka |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 23.8% | 17.5% | 17.4% | 1% | 0.85% | 0.24% | 0.16% |
| Nov 2025 | 39.8% | 29.1% | 14.6% | 14.5% | 0.71% | 0.87% | 0.31% | 0.11% |
| Dec 2025 | 39.3% | 24.5% | 21.5% | 11.7% | 0.68% | 1% | 1.3% | 0.1% |
| Jan 2026 | 36.8% | 6.1% | 45.3% | 7.3% | 0.78% | 1.5% | 2.2% | 0.11% |
| Feb 2026 | 40.7% | 27% | 14.9% | 14.9% | 0.88% | 1.2% | 0.39% | 0.02% |
| Mar 2026 | 40.9% | 26.3% | 12.2% | 18.3% | 0.83% | 1.1% | 0.26% | 0.09% |
| Apr 2026 | 41.7% | 21.2% | 18.7% | 15.2% | 1.1% | 1.1% | 0.6% | 0.41% |
| May 2026 | 36.8% | 27.6% | 16.5% | 16.4% | 0.98% | 0.98% | 0.29% | 0.43% |
| Jun 2026 | 36.7% | 27.5% | 16.6% | 16.4% | 1.1% | 0.98% | 0.29% | 0.36% |
| Jul 2026 | 41.7% | 21.2% | 19% | 15.2% | 1.1% | 1.1% | 0.49% | 0.21% |
| Aug 2026 | 41.4% | 25.3% | 15.3% | 15.1% | 1.2% | 1.1% | 0.32% | 0.17% |
| Sep 2026 | 39.9% | 28.8% | 14.7% | 14.6% | 0.87% | 0.71% | 0.31% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.9% | 27.1K | -18.1% | -1.5 points | |
| 2, held 2nd | 28.8% | 19.5K | -3.6% | +3.4 points | |
| 3, held 3rd | 14.7% | 10K | -18.6% | -0.6 points | |
| 4, held 4th | 14.6% | 9.9K | -18.2% | -0.5 points | |
| 5, held 5th | 0.87% | 590 | -41% | -0.4 points | |
| 6, held 6th | 0.71% | 480 | -45.5% | -0.4 points | |
| 7, held 7th | 0.31% | 210 | -19.2% | 0 points | |
| 8, held 8th | 0.16% | 110 | -21.4% | 0 points |
39.9%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.5 points.
2.
Epic28.8%
Held 2nd. 19.5K estimated branded searches, -3.6% vs prior month. Share +3.4 points.
14.7%
Held 3rd. 10K estimated branded searches, -18.6% vs prior month. Share -0.6 points.
14.6%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.
Raz-Kids0.87%
Held 5th. 590 estimated branded searches, -41% vs prior month. Share -0.4 points.
0.71%
Held 6th. 480 estimated branded searches, -45.5% vs prior month. Share -0.4 points.
7.
Libby0.31%
Held 7th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
8.
Wushka0.16%
Held 8th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.
Compare popularity between Raz-Kids and its closest rivals
Every comparison with Raz-Kids
7 comparisons
How has branded search demand for Raz-Kids changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Raz-Kids in New Zealand fell from 720 to 590.
- Across the 12 months ending September 2026, Raz-Kids’ share of searches among kids reading apps in New Zealand held steady, from 1% to 0.87%.
How did search popularity change for New Zealand kids reading apps in September 2026?
6 changes
In September 2026, Epic gained share of searches among kids reading apps in New Zealand, from 25.3% to 28.8%.
In September 2026, Reading Eggs lost share of searches among kids reading apps in New Zealand, from 41.4% to 39.9%.
In September 2026, Khan Academy lost share of searches among kids reading apps in New Zealand, from 15.3% to 14.7%.
In September 2026, Sunshine Online lost share of searches among kids reading apps in New Zealand, from 15.1% to 14.6%.
Estimated monthly branded searches for Libby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Estimated monthly branded searches for Teach Your Monster to Read in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are Raz-Kids’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Raz-Kids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- razkids
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