Raz-Kids vs Wushka:Which is more popular by branded search in New Zealand?
In August 2026, Raz-Kids had more branded searches than Wushka among kids reading apps in New Zealand. Raz-Kids was estimated to have 1K branded searches compared to Wushka’s 160, and held a 1.8% Share of Search versus Wushka’s 0.29%.
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Which is more popular in search, Raz-Kids or Wushka?
Compare the reading apps and digital libraries New Zealand children read on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Raz-Kids, Wushka. The figures are in the table below the chart.
View monthly share of search table
| Month | Reading Eggs | Epic | Raz-Kids | Wushka |
|---|---|---|---|---|
| Oct 2025 | 61.6% | 36.6% | 1.6% | 0.29% |
| Nov 2025 | 57.5% | 41.3% | 1% | 0.17% |
| Dec 2025 | 61.9% | 36.9% | 1% | 0.2% |
| Jan 2026 | 85.2% | 12.9% | 1.6% | 0.34% |
| Feb 2026 | 59.9% | 38.8% | 1.3% | 0.03% |
| Mar 2026 | 60.4% | 38.2% | 1.2% | 0.15% |
| Apr 2026 | 65.2% | 32.5% | 1.7% | 0.65% |
| May 2026 | 56.3% | 41.6% | 1.5% | 0.66% |
| Jun 2026 | 56.4% | 41.4% | 1.7% | 0.56% |
| Jul 2026 | 65.4% | 32.6% | 1.7% | 0.31% |
| Aug 2026 | 61.2% | 36.8% | 1.8% | 0.29% |
| Sep 2026 | — | — | — | — |
How has the Raz-Kids and Wushka comparison changed over the last 12 months?
3 findings
- Raz-Kids was ahead of Wushka in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among kids reading apps in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 720 to 1K.
- Across the 11 months ending August 2026, Wushka’s estimated Share of Search among kids reading apps in New Zealand held steady at 0.29%, and its estimated monthly branded searches moved from 130 to 160.
How did search popularity change for New Zealand kids reading apps in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Raz-Kids’ and Wushka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.