How popular isRaz-Kids in search?
In August 2026, there were an estimated 1K branded searches for Raz-Kids in New Zealand which is up 38.9% over the last 11 months. Raz-Kids holds 1.8% estimated Share of Search among New Zealand kids reading apps and is ranked 3rd of 4 competitors for search popularity.
Reading Eggs61.2%
Epic36.8%Raz-Kids1.8%
Wushka0.29%
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Which kids reading apps compete with Raz-Kids?
Share of Search by month for Reading Eggs, Epic, Raz-Kids. The figures are in the table below the chart.
View monthly share of search table
| Month | Reading Eggs | Epic | Raz-Kids | Wushka |
|---|---|---|---|---|
| Oct 2025 | 61.6% | 36.6% | 1.6% | 0.29% |
| Nov 2025 | 57.5% | 41.3% | 1% | 0.17% |
| Dec 2025 | 61.9% | 36.9% | 1% | 0.2% |
| Jan 2026 | 85.2% | 12.9% | 1.6% | 0.34% |
| Feb 2026 | 59.9% | 38.8% | 1.3% | 0.03% |
| Mar 2026 | 60.4% | 38.2% | 1.2% | 0.15% |
| Apr 2026 | 65.2% | 32.5% | 1.7% | 0.65% |
| May 2026 | 56.3% | 41.6% | 1.5% | 0.66% |
| Jun 2026 | 56.4% | 41.4% | 1.7% | 0.56% |
| Jul 2026 | 65.4% | 32.6% | 1.7% | 0.31% |
| Aug 2026 | 61.2% | 36.8% | 1.8% | 0.29% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 34.1K | +48.4% | -4.2 points | |
| 2, held 2nd | 36.8% | 20.5K | +78.8% | +4.1 points | |
| 3, held 3rd | 1.8% | 1K | +69.5% | +0.1 points | |
| 4, held 4th | 0.29% | 160 | +45.5% | 0 points |
61.2%
held 1st · 34.1K estimated branded searches · +48.4% vs prior month · -4.2 points
2.
Epic36.8%
held 2nd · 20.5K estimated branded searches · +78.8% vs prior month · +4.1 points
3.
1.8%
held 3rd · 1K estimated branded searches · +69.5% vs prior month · +0.1 points
4.
0.29%
held 4th · 160 estimated branded searches · +45.5% vs prior month · 0 points
Compare search popularity between Raz-Kids and its closest rivals
How has branded search demand for Raz-Kids changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Raz-Kids in New Zealand rose from 720 to 1K.
- Across the 11 months ending August 2026, Raz-Kids’ estimated Share of Search among kids reading apps in New Zealand held steady, from 1.6% to 1.8%.
How did search popularity change for New Zealand kids reading apps in August 2026?
4 changes
In August 2026, Epic gained estimated Share of Search among kids reading apps in New Zealand, from 32.6% to 36.8%.
In August 2026, Reading Eggs lost estimated Share of Search among kids reading apps in New Zealand, from 65.4% to 61.2%.
Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026.
Estimated monthly branded searches for Wushka in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026.
How is Raz-Kids measured?
Brandwave collects information about searches that people make online using Raz-Kids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- razkids
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