Brandwave

Khan Academy vs Raz-Kids:Which is more popular?

In September 2026, Khan Academy had more branded searches than Raz-Kids among kids reading apps in New Zealand. Khan Academy had about 9,990 branded searches, while Raz-Kids had 590. Khan Academy made up 14.7% of all kids reading app searches we track, and Raz-Kids accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about kids reading apps, Khan Academy appeared in two of the five answers and Raz-Kids in none.

Among kids reading apps in New Zealand in September 2026

Who do people search for more?

Khan Academy, about 17 searches for every 1 for Raz-Kids

Khan Academy 10K searchesRaz-Kids 590 searches

Who does AI mention more?

Khan Academy, mentioned in 2 of 5 answers, Raz-Kids in 0

Khan Academy in 2 of 5Raz-Kids in 0 of 5

Who does AI recommend more?

Khan Academy, the only one of the two named

Khan Academy first in 2Raz-Kids never named

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Top kids reading apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Raz-Kids did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reading Eggs1st
  2. Sunshine Online2nd
  3. Khan Academy3rd
  4. Epic4th
  5. Teach Your Monster to Read5th
  6. Libby6th
  7. Raz-Kids–
  8. Wushka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reading Eggs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunshine Online3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Libby3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Khan Academy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teach Your Monster to Read2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Raz-Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wushka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids reading apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Khan Academy or Raz-Kids more popular in search?

This chart shows how often people search Google for Khan Academy and Raz-Kids by name. Each line represents a brand's share of searches for all eight kids reading apps we track, month by month, from searches in New Zealand.

Khan Academy and Raz-Kids among kids reading apps in New Zealand, by month

Share of searches by month for Khan Academy, Raz-Kids. The figures are in the table below the chart.

View monthly share of searches table
MonthReading EggsEpicKhan AcademySunshine OnlineRaz-KidsTeach Your Monster to ReadLibbyWushka
Oct 202539%23.8%17.5%17.4%1%0.85%0.24%0.16%
Nov 202539.8%29.1%14.6%14.5%0.71%0.87%0.31%0.11%
Dec 202539.3%24.5%21.5%11.7%0.68%1%1.3%0.1%
Jan 202636.8%6.1%45.3%7.3%0.78%1.5%2.2%0.11%
Feb 202640.7%27%14.9%14.9%0.88%1.2%0.39%0.02%
Mar 202640.9%26.3%12.2%18.3%0.83%1.1%0.26%0.09%
Apr 202641.7%21.2%18.7%15.2%1.1%1.1%0.6%0.41%
May 202636.8%27.6%16.5%16.4%0.98%0.98%0.29%0.43%
Jun 202636.7%27.5%16.6%16.4%1.1%0.98%0.29%0.36%
Jul 202641.7%21.2%19%15.2%1.1%1.1%0.49%0.21%
Aug 202641.4%25.3%15.3%15.1%1.2%1.1%0.32%0.17%
Sep 202639.9%28.8%14.7%14.6%0.87%0.71%0.31%0.16%

How has the Khan Academy and Raz-Kids comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kids reading apps in September 2026?

2 changes
  1. In September 2026, Khan Academy lost share of searches among kids reading apps in New Zealand, from 15.3% to 14.7%.

  2. Estimated monthly branded searches for Raz-Kids in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Khan Academy’s and Raz-Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Khan Academy

3 branded search terms

  • khan academy
  • khan academy algebra
  • khanacademy

Raz-Kids

1 branded search term

  • razkids

How the Brand Demand Index is measured

Other head-to-heads among kids reading apps

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